by Santiago Solutions Group | Jun 22, 2023 | Blog, News, POV Insights
June is Pride Month, a time to celebrate and support members of the LGBTQ+ community. However, many GenZers have conflicted feelings on the authenticity of brands’ allyship and advertising during Pride Month. In a study conducted by Reach3 Insights right after 2022...
by Santiago Solutions Group | Jun 16, 2023 | Blog, News, Uncategorized
At the 70th anniversary of Cannes Lions, the International Festival of Creativity 2023 is continuing to bring the industry the latest and greatest campaigns and creative strategies, while highlighting the world’s marketing industry leaders. In an article published by...
by Santiago Solutions Group | May 31, 2023 | Blog, News
Santiago Solutions Group analysis of the Bureau of Labor Statistics shows that all race/ethnic segments for unemployment in April 2023 are lower than even pre-pandemic 2019 April levels. According to NPR, these low unemployment rates are a wonderful surprise...
by Santiago Solutions Group | May 31, 2023 | Blog, News, POV Insights
Pets have been a beloved part of American households for generations and as the population of the United States continues to become more diverse, Multicultural segments are increasingly participating in pet ownership. In fact, the American Pet Products Association...
by Santiago Solutions Group | May 22, 2023 | Blog, Uncategorized, Webinars
Learn cultural inclusivity best practices from an SSG healthcare and pharma advertising study utilizing the Cultural Inclusion Accelerator’s CIIM & DEIB tools, which measure cultural relevancy and DEIB reflections in ads. The quali/quant study assessed 57 ads...
by Santiago Solutions Group | May 17, 2023 | Blog, News, Uncategorized, Webinars
Increasing Equity and Impact Through Targeted & Diverse-Owned Media Thursday, May 25, 2023 at 1:00pm EST For decades, Multicultural & Inclusive segments have been severely under-invested through targeted mediums and content (endemic and non-endemic). The...