by Santiago Solutions Group | Sep 4, 2024 | Blog, POV Insights
The digital landscape is rapidly evolving, bringing new opportunities and challenges for the marketing industry, particularly in the realms of AI development and data privacy. Carlos Santiago, CEO of Santiago Solutions Groups, Inc. and Co-Founder of ANA AIMM, along...
by Santiago Solutions Group | Jun 20, 2024 | Blog, POV Insights
In a recent webinar hosted by AIMM, experts from SSG and Target 10 shared, Carlos Santiago and Matt Tumminello, share valuable insights and strategies for brands aiming to authentically connect with LGBTQ+ consumers. The session emphasized the importance of moving...
by Santiago Solutions Group | Jun 13, 2024 | Blog, POV Insights
In the ever-evolving landscape of consumer marketing, one truth has become increasingly clear: authenticity is non-negotiable, especially when it comes to engaging with the LGBTQ+ community and the influential GenZ demographic. As highlighted in a recent webinar...
by Santiago Solutions Group | Sep 19, 2023 | Blog, News, POV Insights
When it comes to capturing the attention of GenZ consumers, keeping up with the latest social media trends is worth every marketer’s time. A recent Ad Age article “Girl Math TikTok Trend — How Brands Can Get It Right”, discusses the idea of “#girlmath”, where users...
by Santiago Solutions Group | Jul 31, 2023 | Blog, News, POV Insights
Lollapalooza is well-known as one of the most popular music festivals in the United States. Since 2005, it has been held annually in Chicago in early August and attracts over 200,000 attendees each time. The idea of Lollapalooza was to bring unique musical acts...
by Santiago Solutions Group | Jul 18, 2023 | Blog, News, POV Insights
Twitter has some new competition with the arrival of its much more friendly and attractive younger sister – Threads. Consumers and advertisers have seen a wide array of changes take place on Twitter since Billionaire investor and Tesla CEO Elon Musk purchased it for...