by Santiago Solutions Group | Sep 19, 2023 | Blog, News, POV Insights
When it comes to capturing the attention of GenZ consumers, keeping up with the latest social media trends is worth every marketer’s time. A recent Ad Age article “Girl Math TikTok Trend — How Brands Can Get It Right”, discusses the idea of “#girlmath”, where users...
by Santiago Solutions Group | Jul 31, 2023 | Blog, News, POV Insights
Lollapalooza is well-known as one of the most popular music festivals in the United States. Since 2005, it has been held annually in Chicago in early August and attracts over 200,000 attendees each time. The idea of Lollapalooza was to bring unique musical acts...
by Santiago Solutions Group | Jul 18, 2023 | Blog, News, POV Insights
Twitter has some new competition with the arrival of its much more friendly and attractive younger sister – Threads. Consumers and advertisers have seen a wide array of changes take place on Twitter since Billionaire investor and Tesla CEO Elon Musk purchased it for...
by Santiago Solutions Group | Jun 22, 2023 | Blog, News, POV Insights
June is Pride Month, a time to celebrate and support members of the LGBTQ+ community. However, many GenZers have conflicted feelings on the authenticity of brands’ allyship and advertising during Pride Month. In a study conducted by Reach3 Insights right after 2022...
by Santiago Solutions Group | May 31, 2023 | Blog, News, POV Insights
Pets have been a beloved part of American households for generations and as the population of the United States continues to become more diverse, Multicultural segments are increasingly participating in pet ownership. In fact, the American Pet Products Association...
by Santiago Solutions Group | Apr 28, 2023 | Blog, News, POV Insights
In the month of April, the culture experts at Santiago Solutions Group, Inc (SSG) participated in the Xpectives.Health 2023 Summit in Boston, MA where industry experts in pharmaceuticals, healthcare, insurance, agencies, and more gathered to discuss the latest...