Webinar: Increasing Equity and Impact Through Targeted & Diverse-Owned Media

May 17, 2023
by Santiago Solutions Group

ANA | Driving Growth

Increasing Equity and Impact Through Targeted & Diverse-Owned Media 
Thursday, May 25, 2023 at 1:00pm EST 

For decades, Multicultural & Inclusive segments have been severely under-invested through targeted mediums and content (endemic and non-endemic). The consequences have vastly affected society and the business of brands.  As one of the cornerstones of ANA AIMM’s Commitment to Equality, Inclusion & Systemic Change, hundreds of corporations pledged to increase spending so that the percentage of investment is commensurate with the representation of the multicultural consumers we serve. Join us as we review the current state of the industry and unveil the industry ad spend allocation goals for 2025-2028 for linear TV, radio, and diverse-owned media. Learn what tools and initiatives are available to guide advertisers and agencies to accelerate progress and attain goals that bring equity and brand growth, while reaching ALL segments, including Asian, Black, Hispanic Indigenous, LGBTQ, Disabled, and White Non-Hispanic alike.


Carlos Santiago 
CEO, SSG; Co-Founder; Co-Architect Cultural Inclusion Accelerator 

Karla Lucia 
Executive Director; Advisory Board Member 

About us

For 20 years, Santiago Solutions Group (SSG) has guided growth pathways for scalable returns by uncovering cultural and marketplace insights.
These insights forge the fact-based foundation for effective business and brand growth strategies aligned with cultural insights across Hispanic & Asian acculturation levels, Black, LGBTQ, Non-Hispanic White, Gen Z, Millennials, and other segments.

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