Increasing Equity and Impact Through Targeted & Diverse-Owned Media
Thursday, May 25, 2023 at 1:00pm EST
For decades, Multicultural & Inclusive segments have been severely under-invested through targeted mediums and content (endemic and non-endemic). The consequences have vastly affected society and the business of brands. As one of the cornerstones of ANA AIMM’s Commitment to Equality, Inclusion & Systemic Change, hundreds of corporations pledged to increase spending so that the percentage of investment is commensurate with the representation of the multicultural consumers we serve. Join us as we review the current state of the industry and unveil the industry ad spend allocation goals for 2025-2028 for linear TV, radio, and diverse-owned media. Learn what tools and initiatives are available to guide advertisers and agencies to accelerate progress and attain goals that bring equity and brand growth, while reaching ALL segments, including Asian, Black, Hispanic Indigenous, LGBTQ, Disabled, and White Non-Hispanic alike.
Speaker(s)
Carlos Santiago
CEO, SSG; Co-Founder; Co-Architect Cultural Inclusion Accelerator
ANA AIMM
Karla Lucia
Executive Director; Advisory Board Member
ANA AIMM