Going From Blocked to Unlocked: Advice and Strategies to Authentically Connect with Today’s LGBTQ+ Consumer

May 15, 2024
by Santiago Solutions Group

Join Santiago Solutions Group and Target 10 for an insightful session on connecting with today’s LGBTQ+ consumer. Learn from the voices of LGBTQ+ and their Allies as they share their expectations of brands marketing to them. Discover essential strategies to avoid the “authenticity trap” and be seen as a brand for the LGBTQ+ community, rather than a Pride profiteer. This is the first of a two-part series of research-backed reports to help your brand engage inclusively and impactfully.

June 4th, 2024
2:00 – 3:00 PM EST


Carlos Santiago
Santiago Solutions Group


Matt Tumminello
Founder & President
Target 10

About us

For 20 years, Santiago Solutions Group (SSG) has guided growth pathways for scalable returns by uncovering cultural and marketplace insights.
These insights forge the fact-based foundation for effective business and brand growth strategies aligned with cultural insights across Hispanic & Asian acculturation levels, Black, LGBTQ, Non-Hispanic White, Gen Z, Millennials, and other segments.

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