by Santiago Solutions Group | Feb 23, 2024 | Blog
For many Hispanics, Spanish language is regarded as a cultural symbol and expression of their Latinidad. Throughout the last few decades, Hispanic immigration into the US has steadily increased to a present-day population of 62 million US Hispanics. This steady influx...
by Santiago Solutions Group | Feb 6, 2024 | Blog
In the US pet industry, Multicultural pet owners continue to play an increasingly pivotal role in the category of overall pet ownership and spending. Last year, our experts at SSG discussed ‘The Rise of Black & Hispanic Pet Ownership in the US’ – pointing out how...
by Santiago Solutions Group | Jan 3, 2024 | Blog, News
As we welcome the new year, we at Santiago Solutions Group (SSG) have reflected on the accomplishments within our industry, the growing insights per consumer segment, and the technological advancements that have taken charge in our business landscape. There have been...
by Santiago Solutions Group | Oct 27, 2023 | Blog, News
The business landscape is evolving faster than ever through the use and implementation of artificial intelligence. Since early 2021, companies have been optimizing their processes using AI for customer service, marketing, sales, supply chain, human resources,...
by Santiago Solutions Group | Oct 19, 2023 | Blog, News
Read the original and full article posted here: “2024 Advancing Diversity Hall of Honors Inductees Announced at D-E-I-B Leadership Gathering Hosted by MediaVillage Education Foundation” ____________________________________ MediaVillage Education...
by Santiago Solutions Group | Sep 27, 2023 | Blog, News
Latinas are shaking up the makeup industry with an eye-brow-raising increase in demand for beauty products that are outpacing non-Latina spending in the category. For those who are Latinas, this might not come as a shock since one of the many pillars of Latina...