by Santiago Solutions Group | Sep 4, 2024 | Blog, POV Insights
The digital landscape is rapidly evolving, bringing new opportunities and challenges for the marketing industry, particularly in the realms of AI development and data privacy. Carlos Santiago, CEO of Santiago Solutions Groups, Inc. and Co-Founder of ANA AIMM, along...
by Santiago Solutions Group | Jul 9, 2024 | Blog, News
Every June, brands globally roll out the rainbow flags and proudly declare their support for the LGBTQ+ community during Pride Month. But as soon as the calendar flips to July, this enthusiasm often evaporates, leaving LGBTQ+ consumers feeling abandoned and exploited....
by Santiago Solutions Group | Jun 20, 2024 | Blog, POV Insights
In a recent webinar hosted by AIMM, experts from SSG and Target 10 shared, Carlos Santiago and Matt Tumminello, share valuable insights and strategies for brands aiming to authentically connect with LGBTQ+ consumers. The session emphasized the importance of moving...
by Santiago Solutions Group | Jun 13, 2024 | Blog, POV Insights
In the ever-evolving landscape of consumer marketing, one truth has become increasingly clear: authenticity is non-negotiable, especially when it comes to engaging with the LGBTQ+ community and the influential GenZ demographic. As highlighted in a recent webinar...
by Santiago Solutions Group | May 30, 2024 | Blog
Despite representing just 8% of the U.S. population, the Asian American and Pacific Islander (AAPI) community continues to influence media, music, and entertainment. Asian Americans are the most digitally connected consumer group, with a 22% greater reach of...
by Santiago Solutions Group | May 15, 2024 | Blog, News, Webinars
Join Santiago Solutions Group and Target 10 for an insightful session on connecting with today’s LGBTQ+ consumer. Learn from the voices of LGBTQ+ and their Allies as they share their expectations of brands marketing to them. Discover essential strategies to avoid the...
