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Gen Z 1.0 Aspirations, Family & The Influence of Culture -Hispanics vs. WNH

Gen Z, the newest generation of young adult consumers, presents marketers with exciting opportunities given that is the most diverse consumer base to-date. Currently turning 20 years of age, Gen Z are attending college, voting in the Presidential elections, influencing how we see our world and making brand choices in auto, technology, food, restaurants, entertainment, personal care, fashion, and more. ... Read More

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ACA 2.0 New Eligibles, New Demands, New Opportunities

A closer look to Hispanics and Millennials Related Articles: Healthcare ACA Insights (Webinar) Are Hispanics and Millennials ACA procrastinators? Don’t Blame them. They Need More Revamping Growth for Health & Wellness Brands through Predictive Analytics ACA ... Read More

Spanish Dominant* Hispanics Financial Optimism Soars in 2018


Now nearly 6 in 10 Spanish Dominant Hispanics have an optimistic view about their finances over the next 12 months, […]

Census Consensus: ‘Citizenship’ Would Be A Headache For Advertising, Media – MediaPost

March 28, 2018. MediaPost by Joe Mandase.- Obvious partisan political implications aside, the Trump White House’s push to add a […]

Las Perspectivas Económicas del Mercado Multicultural Se Ven Muy Poderosas PRODU

Jan 16, 2018. PRODU.- Para Santiago Solutions Group, el panorama es alentador para el segmento multicultural en EE UU. “Los […]

2018 Multicultural Economy Outlook


U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been […]