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Press, Uncategorized June 11, 2020

ANA/AIMM Commitment to Systemic Change in Marketing

At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, religion, age, or culture — should have equal rights, equal representation,opportunities, support, understanding, respect, consideration, voice, and the ability to achieve their full potential. ... Read More
Uncategorized September 8, 2016

Gen Z 1.0 Aspirations, Family & The Influence of Culture -Hispanics vs. WNH

Gen Z, the newest generation of young adult consumers, presents marketers with exciting opportunities given that is the most diverse consumer base to-date. Currently turning 20 years of age, Gen Z are attending college, voting in the Presidential elections, influencing how we see our world and making brand choices in auto, technology, food, restaurants, entertainment, personal care, fashion, and more. ... Read More
Uncategorized May 20, 2016

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Uncategorized May 29, 2014

ACA 2.0 New Eligibles, New Demands, New Opportunities

A closer look to Hispanics and Millennials Related Articles: Healthcare ACA Insights (Webinar) Are Hispanics and Millennials ACA procrastinators? Don’t Blame them. They Need More Revamping Growth for Health & Wellness Brands through Predictive Analytics ACA ... Read More
Press March 2, 2021

AdAge: Super Bowl Advertisers Fell Short on Key Diversity and Inclusion Measures, Analysis Shows

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The ads got particularly bad scores when it comes to ‘cultural relevance,’ especially from Hispanic audiences, according to a new […]

Press June 11, 2020

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]

Infographics April 11, 2020

CIIM Ads Insights – INFOGRAPHICS

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CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

Infographics April 10, 2020

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]