SOLUTIONS
SSG’s Proven blueprints to cultural inclusivity & strategy excellence
Blueprint for Growth through Inclusive & Multicultural Marketing
Segmentation, Size of the Price, Growth Strategy
Segment Strategy
- Addressable Target
- Primary Target
- 360° Profiles
Opportunity Sizing
- Opportunity Prioritization
- Size of the Prize Modeling by Segment by LOB
- Scenario Planning
Multicultural & Inclusive Growth Planning
- 6Ps Segment Marketing Plans/Growth Strategies for Multicultural, LGBTQ+, and Disabilities segments
Blueprint for Continuous Cultural Optimization
Cultural Insights, Concept Testing, Copy Testing, Implementation, Customer Experience
- Marrying Brand DNA with Ownable Cultural Insights
- Cultural Concept Testing
- CIIM™/DEI Accelerator™ Ad Copy Quant/Qual Testing
- Cultural Feedback Loop Guidance
- Optimize Cultural Customer Experience
Marrying Brand DNA with Ownable Cultural Insights
- Syndicated data research
- Ethnographies
- Shop-alongs
- Price sensitivity analysis
Cultural Concept Testing
- Qualitative focus groups
- In-depth-interviews
- Dyads/triads
- Quant survey
CIIM™/DEI Accelerator™ Ad Copy Quant/Qual Testing
- Quant/Qual copy testing
- Benchmarking against competitors and universe
Cultural Feedback Loop Guidance
- Marketing-DEI Journey
- Cultural & DEIB Infusion in the Creative Process
- Cultural competency boot camps
- Cultural content strategy
Cultural Feedback Loop Guidance
- Cultural audits in user and customer experience
- New product/services design
“If you are not doing Multicultural Marketing today, then you’re not doing marketing”
Marc Pritchard, CBO at P&G
See our solutions in action
Journey to Becoming Hispanics’ #1 Healthcare Provider
The Challenge: A prominent health provider tapped on SSG to develop a holistic Hispanic business strategy for Medicare and a related program through a differentiated end-to-end experience to become Hispanics’ preferred healthcare plan across all lines of business....
A Sweetener Brand’s Successful Hispanic Acquisition
The Challenge: A renowned company in the sweetener industry enlisted SSG to help identify growth strategies for the Hispanic market through a stratified target sub-segmentation strategy. The Insight: Understand differences in sweetener consumption and usage among...
A Path to Success through Market Expansion and Growth
The Challenge: A leading company in the food industry partnered with SSG to research and develop a strategy for achieving sustainable and profitable growth across acculturation levels within both the US Hispanic and Non-Hispanic markets. With the goal of doubling in...
Growth Strategies
- Growth portfolio mapping
- New growth sourcing
- Futurecasting
- New Business Models Exploration
MARKETING & SALES STRATEGIES
- Competitive Benchmarking
- Marketing ‘New-Ps’ strategies -Offering Solutions, Access, Value, Education, Communities
- Brand/portfolio strategy
- Brand equity-customer engagement models
- Optimal pricing
- Marketing effectiveness (ROMI)
GO-TO-MARKET
- Internal readiness assessments for expansion to new opportunities
- Customer and decision journey mapping
- Execution Blueprints – marketing, sales, customer experience
- Creating go-to-market strategies
- Build marketing capabilities
- Partners & cross-functional alignment
- Metricing & dashboards
- Change-management & process enablers
- Sustained organizational improvement
- Sales-channel effectiveness
- Evaluating effectiveness of communications for different target audiences
- Cultural competency