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Case Studies

Journey to Becoming Hispanics’ #1 Healthcare Provider​

Journey to Becoming Hispanics’ #1 Healthcare Provider​

The Challenge: A prominent health provider tapped on SSG to develop a holistic Hispanic business strategy for Medicare and a related program through a differentiated end-to-end experience to become Hispanics’ preferred healthcare plan across all lines of business.​...

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A Sweetener Brand’s Successful Hispanic Acquisition

A Sweetener Brand’s Successful Hispanic Acquisition

The Challenge: A renowned company in the sweetener industry enlisted SSG to help identify growth strategies for the Hispanic market through a stratified target sub-segmentation strategy.​ The Insight: Understand differences in sweetener consumption and usage among...

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A Path to Success through Market Expansion and Growth​

A Path to Success through Market Expansion and Growth​

The Challenge: A leading company in the food industry partnered with SSG to research and develop a strategy for achieving sustainable and profitable growth across acculturation levels within both the US Hispanic and Non-Hispanic markets. With the goal of doubling in...

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