Elevate Your Brand’s Growth with Powerful Cultural Insights​

SSG supercharges your potential with a team that treasures experiences, embraces diverse perspectives, and respects cultures. We specialize in cultural relevance research and strategy, and uncovering unique insights that empower brands to thrive in the ever-evolving consumer-driven landscape. Our expertise is trusted by Fortune 500 corporations, mid-sized enterprises, startups, and non-profit organizations. Let’s reshape the future of your brand’s success together!

Explore Solutions

Working with best in-class brands for 20+ years

About SSG

For 20 years, Santiago Solutions Group (SSG) has guided growth pathways by uncovering cultural, human, and marketplace insights . ​
​These insights forge the fact-based foundation for effective business and brand growth strategies aligned with cultural insights across Hispanic & Asian acculturation levels, Black, LGBTQ, Non-Hispanic White, Gen Z, Millennials, and other segments.​
SSG provides guidance through segmented “6-P’s” marketing & DEI strategies by leveraging custom research/analytics, opportunity sizings, cultural insights aligned with brand’s DNA’s, strategic planning, internal readiness gap closures, customer experience, and in-market plans.

Let’s build trust, boost your sales, and ignite your brand affinity with the power of culture.

As diverse segments are continuing to reset growth opportunities, Multicultural & Inclusive insights and strategies are not just altruism but instead are proven to positively impact sales, brand trust, and preference.​
SSG is a solver of complex business challenges that specializes in Multicultural and Inclusive Segments. We are committed to identifying the cultural human connections that your company can turn into feasible results-oriented business strategies with our solutions.

SSG’s proven blueprint to cultural inclusivity & strategy excellence

Blueprint for Growth through Inclusive & Multicultural Marketing

Segmentation, Size of the Price, Growth Strategy

Blueprint for Continuous Cultural Optimization

Cultural Insights, Concept Testing, Copy Testing, Implementation, Customer Experience

Insights & Press

SSG is a Co-founder and Co-manager of ​AIMM, the Cultural Inclusion Accelerator, and it’s three research products.

SSG in Numbers

Our journey, together with our clients, says it all. We love what we do!


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