Elevate Your Brand’s Growth with Powerful Cultural Insights
SSG supercharges your potential with a team that treasures experiences, embraces diverse perspectives, and respects cultures. We specialize in cultural relevance research and strategy, and uncovering unique insights that empower brands to thrive in the ever-evolving consumer-driven landscape. Our expertise is trusted by Fortune 500 corporations, mid-sized enterprises, startups, and non-profit organizations. Let’s reshape the future of your brand’s success together!
Working with best in-class brands for 20+ years
About SSG
For 20 years, Santiago Solutions Group (SSG) has guided growth pathways by uncovering cultural, human, and marketplace insights .
These insights forge the fact-based foundation for effective business and brand growth strategies aligned with cultural insights across Hispanic & Asian acculturation levels, Black, LGBTQ, Non-Hispanic White, Gen Z, Millennials, and other segments.
SSG provides guidance through segmented “6-P’s” marketing & DEI strategies by leveraging custom research/analytics, opportunity sizings, cultural insights aligned with brand’s DNA’s, strategic planning, internal readiness gap closures, customer experience, and in-market plans.
Let’s build trust, boost your sales, and ignite your brand affinity with the power of culture.
As diverse segments are continuing to reset growth opportunities, Multicultural & Inclusive insights and strategies are not just altruism but instead are proven to positively impact sales, brand trust, and preference.
SSG is a solver of complex business challenges that specializes in Multicultural and Inclusive Segments. We are committed to identifying the cultural human connections that your company can turn into feasible results-oriented business strategies with our solutions.
SSG’s proven blueprint to cultural inclusivity & strategy excellence
Blueprint for Growth through Inclusive & Multicultural Marketing
Segmentation, Size of the Price, Growth Strategy
Blueprint for Continuous Cultural Optimization
Cultural Insights, Concept Testing, Copy Testing, Implementation, Customer Experience
Insights & Press
Gen Z Latinas and Beauty: The Impact of Culture, Tradition, and Social Media
As the beauty and skincare industry evolves, it increasingly reflects the diverse cultural landscape among consumers. Latina skincare highlights the unique blend of tradition, culture, and modern influence that shapes beauty routines across generations. Latina beauty...
Carlos Santiago Named to Out’s 30th Annual Out100 List
The Milestone Issue Honors Changemakers in the LGBTQ+ Community Across Entertainment, Politics, Activism, Sports, and More LOS ANGELES – NOVEMBER 11, 2024 — Carlos Santiago has been selected as one of this year’s honorees on the prestigious 30th annual Out100 list....
Overcoming AI Limitations and Data Privacy Challenges Through Marketing Research
The digital landscape is rapidly evolving, bringing new opportunities and challenges for the marketing industry, particularly in the realms of AI development and data privacy. Carlos Santiago, CEO of Santiago Solutions Groups, Inc. and Co-Founder of ANA AIMM, along...
SSG is a Co-founder and Co-manager of AIMM, the Cultural Inclusion Accelerator, and it’s three research products.
SSG in Numbers
Our journey, together with our clients, says it all. We love what we do!
