Elevate Your Brand’s Growth with Powerful Cultural Insights
SSG supercharges your potential with a team that treasures experiences, embraces diverse perspectives, and respects cultures. We specialize in cultural relevance research and strategy, and uncovering unique insights that empower brands to thrive in the ever-evolving consumer-driven landscape. Our expertise is trusted by Fortune 500 corporations, mid-sized enterprises, startups, and non-profit organizations. Let’s reshape the future of your brand’s success together!
Working with best in-class brands for 20+ years
About SSG
For 20 years, Santiago Solutions Group (SSG) has guided growth pathways by uncovering cultural, human, and marketplace insights .
These insights forge the fact-based foundation for effective business and brand growth strategies aligned with cultural insights across Hispanic & Asian acculturation levels, Black, LGBTQ, Non-Hispanic White, Gen Z, Millennials, and other segments.
SSG provides guidance through segmented “6-P’s” marketing & DEI strategies by leveraging custom research/analytics, opportunity sizings, cultural insights aligned with brand’s DNA’s, strategic planning, internal readiness gap closures, customer experience, and in-market plans.
Let’s build trust, boost your sales, and ignite your brand affinity with the power of culture.
As diverse segments are continuing to reset growth opportunities, Multicultural & Inclusive insights and strategies are not just altruism but instead are proven to positively impact sales, brand trust, and preference.
SSG is a solver of complex business challenges that specializes in Multicultural and Inclusive Segments. We are committed to identifying the cultural human connections that your company can turn into feasible results-oriented business strategies with our solutions.
SSG’s proven blueprint to cultural inclusivity & strategy excellence
Blueprint for Growth through Inclusive & Multicultural Marketing
Segmentation, Size of the Price, Growth Strategy
Blueprint for Continuous Cultural Optimization
Cultural Insights, Concept Testing, Copy Testing, Implementation, Customer Experience
Insights & Press
Overcoming AI Limitations and Data Privacy Challenges Through Marketing Research
The digital landscape is rapidly evolving, bringing new opportunities and challenges for the marketing industry, particularly in the realms of AI development and data privacy. Carlos Santiago, CEO of Santiago Solutions Groups, Inc. and Co-Founder of ANA AIMM, along...
The Soul & Science of Multicultural Marketing Podcast Episode #73 by Mekanism
Carlos Santiago, CEO of SSG, Co-Founder at The Alliance for Inclusive and Multicultural Marketing (AIMM), and Co-Architect at the Cultural Inclusion Accelerator was recently featured on Mekanism's. podcast 'Soul & Science: Fast Foward Your Marketing Mind'. Session...
Beyond the Rainbow: Sustaining Authentic LGBTQ+ Engagement All Year Round
Every June, brands globally roll out the rainbow flags and proudly declare their support for the LGBTQ+ community during Pride Month. But as soon as the calendar flips to July, this enthusiasm often evaporates, leaving LGBTQ+ consumers feeling abandoned and exploited....
SSG is a Co-founder and Co-manager of AIMM, the Cultural Inclusion Accelerator, and it’s three research products.
SSG in Numbers
Our journey, together with our clients, says it all. We love what we do!
