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ANA/AIMM Commitment to Systemic Change in Marketing

At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, religion, age, or culture — should have equal rights, equal representation,opportunities, support, understanding, respect, consideration, voice, and the ability to achieve their full potential. … Read More

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CIIM Ads Insights – INFOGRAPHICS

CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift purchase intent. … Read More

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These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. Nov. 9, 2019. Denny’s, Nationwide and Walmart are among a small group of companies with multicultural advertisements that performed highly with African American, Hispanic and LGBTQ+ audiences. … Read More

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Cultural Relevance Boots Ad Effectiveness, Say New ANA Metric

Sep. 23, 2019. AdAge by I-Hsien Sherwood.- Marketers looking to improve the inclusivity of their campaigns have a new tool—and new reasons to use it. On Monday, the Association of National Advertisers released the Cultural Insights Impact Measure, a metric that gauges the cultural relevance of an ad and the extent to which it reflects genuine insights that speak to consumers of all backgrounds. … Read More

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A Letter From ANA and AIMM: We Commit to Do Better

No longer accepting our shortcomings on D&I By ANA and AIMM At the Association of National Advertisers (ANA) and the Alliance for Inclusive and Multicultural Marketing (AIMM), we strongly believe that every person—regardless of race, ethnicity, sexual ... Read More

Brands Get a New Metric to Assess Cultural Relevance

March 25, 2020. AdExchange by Sarah Sluis.- When ads positively portray people from a racial or cultural group, or contain cultural insights that resonate with members of that group, they measurably boost brand KPIs such as purchase intent, brand loyalty and brand relevance. But efforts to measure cultural inclusivity are in their infancy... “Many marketers believed they were doing multicultural marketing but in fact they weren’t using any culture in their outreach to this segment,” said AIMM President Carlos Santiago. Using CIIM addresses this gap. ... Read More

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

The Cultural Impact of Network Programming

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Cracking the diversity code for content is no easy task. Media and content creators constantly ebb and flow while attempting […]

ANA’s Annual Meeting Begins with Major Focus on Multicultural Marketing

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ANA CEO Bob Liodice hones in on diversity in opening speech, ignores hot-button issues like media transparency By E.J. Schultz. […]

AN OPEN LETTER TO BRANDS, MARKETERS, ADVERTISERS:

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It’s time to #SeeALL. As marketers, our role is simple: deliver growth. Today’s modern family – our customer – is […]