AdAge: Super Bowl Advertisers Fell Short on Key Diversity and Inclusion Measures, Analysis Shows

The ads got particularly bad scores when it comes to ‘cultural relevance,’ especially from Hispanic audiences, according to a new report from the ANA’s diversity arm By Jessica Wohl. Published on February 09, 2021.   Despite heightened scrutiny … Read More

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ANA/AIMM Commitment to Systemic Change in Marketing

At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, religion, age, or culture — should have equal rights, equal representation,opportunities, support, understanding, respect, consideration, voice, and the ability to achieve their full potential. … Read More



CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift purchase intent. … Read More


These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. Nov. 9, 2019. Denny’s, Nationwide and Walmart are among a small group of companies with multicultural advertisements that performed highly with African American, Hispanic and LGBTQ+ audiences. … Read More

Recent News


A Letter From ANA and AIMM: We Commit to Do Better

No longer accepting our shortcomings on D&I By ANA and AIMM At the Association of National Advertisers (ANA) and the Alliance for Inclusive and Multicultural Marketing (AIMM), we strongly believe that every person—regardless of race, ethnicity, sexual ... Read More

Brands Get a New Metric to Assess Cultural Relevance

March 25, 2020. AdExchange by Sarah Sluis.- When ads positively portray people from a racial or cultural group, or contain cultural insights that resonate with members of that group, they measurably boost brand KPIs such as purchase intent, brand loyalty and brand relevance. But efforts to measure cultural inclusivity are in their infancy... “Many marketers believed they were doing multicultural marketing but in fact they weren’t using any culture in their outreach to this segment,” said AIMM President Carlos Santiago. Using CIIM addresses this gap. ... Read More

CIIM Programming Insights – INFOGRAPHIC

CIIM programming1-pic

Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

The Cultural Impact of Network Programming


Cracking the diversity code for content is no easy task. Media and content creators constantly ebb and flow while attempting […]

ANA’s Annual Meeting Begins with Major Focus on Multicultural Marketing

EJ Schultz

ANA CEO Bob Liodice hones in on diversity in opening speech, ignores hot-button issues like media transparency By E.J. Schultz. […]



It’s time to #SeeALL. As marketers, our role is simple: deliver growth. Today’s modern family – our customer – is […]