Elevate Your Brand’s Growth with Powerful Cultural Insights
SSG supercharges your potential with a team that treasures experiences, embraces diverse perspectives, and respects cultures. We specialize in cultural relevance research and strategy, and uncovering unique insights that empower brands to thrive in the ever-evolving consumer-driven landscape. Our expertise is trusted by Fortune 500 corporations, mid-sized enterprises, startups, and non-profit organizations. Let’s reshape the future of your brand’s success together!
Working with best in-class brands for 20+ years
For 20 years, Santiago Solutions Group (SSG) has guided growth pathways by uncovering cultural, human, and marketplace insights .
These insights forge the fact-based foundation for effective business and brand growth strategies aligned with cultural insights across Hispanic & Asian acculturation levels, Black, LGBTQ, Non-Hispanic White, Gen Z, Millennials, and other segments.
SSG provides guidance through segmented “6-P’s” marketing & DEI strategies by leveraging custom research/analytics, opportunity sizings, cultural insights aligned with brand’s DNA’s, strategic planning, internal readiness gap closures, customer experience, and in-market plans.
Let’s build trust, boost your sales, and ignite your brand affinity with the power of culture.
As diverse segments are continuing to reset growth opportunities, Multicultural & Inclusive insights and strategies are not just altruism but instead are proven to positively impact sales, brand trust, and preference.
SSG is a solver of complex business challenges that specializes in Multicultural and Inclusive Segments. We are committed to identifying the cultural human connections that your company can turn into feasible results-oriented business strategies with our solutions.
SSG’s proven blueprint to cultural inclusivity & strategy excellence
Blueprint for Growth through Inclusive & Multicultural Marketing
Segmentation, Size of the Price, Growth Strategy
Blueprint for Continuous Cultural Optimization
Cultural Insights, Concept Testing, Copy Testing, Implementation, Customer Experience
Insights & Press
In the US pet industry, Multicultural pet owners continue to play an increasingly pivotal role in the category of overall pet ownership and spending. Last year, our experts at SSG discussed ‘The Rise of Black & Hispanic Pet Ownership in the US’ – pointing out how...
Inclusive Marketing Ep 91: Understanding diversity-owned and diversity-targeted media with Carlos Santiago
There’s lots of ways to reach out and find your ideal customer. A common way brands have always used is paid media. And as targeting improves, paid media is often a proven way to reach people from underrepresented and underserved communities. In this episode, Carlos...
As we welcome the new year, we at Santiago Solutions Group (SSG) have reflected on the accomplishments within our industry, the growing insights per consumer segment, and the technological advancements that have taken charge in our business landscape. There have been...