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Cultural Inclusion Isn’t a Campaign, It’s a Strategy

Cultural Inclusion Isn’t a Campaign, It’s a Strategy

by Santiago Solutions Group | Jun 24, 2025 | Blog, Conferences & Speaking, News

Carlos Santiago on Building Trust, Loyalty, and Business Growth at Cannes Lions 2025 At Cannes Lions 2025, Carlos Santiago (CEO of SSG, Co-Founder of AIMM, and Co-Architect of the Cultural Inclusion Accelerator) delivered a clear message to the global marketing...
Understanding Credit Card Usage Among Hispanics Americans: Treads, Challenges, and Opportunities

Understanding Credit Card Usage Among Hispanics Americans: Treads, Challenges, and Opportunities

by Santiago Solutions Group | Feb 18, 2025 | Blog, News

Credit card usage among Hispanic Americans has experienced notable growth in recent years, reflecting broader trends in financial inclusion and economic mobility. However, significant disparities persist compared to other demographic groups, presenting both challenges...
Empowering Brands with LGBTQ+ Insights: SSG’s Vision for LGBTQ+ Growth in 2025

Empowering Brands with LGBTQ+ Insights: SSG’s Vision for LGBTQ+ Growth in 2025

by Santiago Solutions Group | Jan 16, 2025 | Blog, News

In an era where authenticity defines brand success, we at Santiago Solutions Group (SSG) a continuously work to drive meaningful connections between brands and the LGBTQ+ community. By combining advanced analytics, multicultural insights, and a steadfast commitment to...
Inclusivity’s Impact on Growth: How Wicked Became a Cultural Phenomenon

Inclusivity’s Impact on Growth: How Wicked Became a Cultural Phenomenon

by Santiago Solutions Group | Dec 13, 2024 | Blog, News

The blockbuster Wicked has given the classic story a new sense of life, proving that diversity drives cultural impact, growth, and consumer loyalty.  The film resonates deeply with modern audiences through innovative marketing and meaningful representation, blending...
Gen Z Latinas and Beauty: The Impact of Culture, Tradition, and Social Media

Gen Z Latinas and Beauty: The Impact of Culture, Tradition, and Social Media

by Santiago Solutions Group | Dec 3, 2024 | Blog, News

As the beauty and skincare industry evolves, it increasingly reflects the diverse cultural landscape among consumers. Latina skincare highlights the unique blend of tradition, culture, and modern influence that shapes beauty routines across generations. Latina beauty...
Carlos Santiago Named to Out’s 30th Annual Out100 List

Carlos Santiago Named to Out’s 30th Annual Out100 List

by Santiago Solutions Group | Nov 12, 2024 | Blog, News

The Milestone Issue Honors Changemakers in the LGBTQ+ Community Across Entertainment, Politics, Activism, Sports, and More  LOS ANGELES – NOVEMBER 11, 2024 — Carlos Santiago has been selected as one of this year’s honorees on the prestigious 30th annual Out100 list....
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About us

For 20 years, Santiago Solutions Group (SSG) has guided growth pathways for scalable returns by uncovering cultural and marketplace insights.
These insights forge the fact-based foundation for effective business and brand growth strategies aligned with cultural insights across Hispanic & Asian acculturation levels, Black, LGBTQ, Non-Hispanic White, Gen Z, Millennials, and other segments.

More Info

Insights and News

  • Cultural Inclusion Isn’t a Campaign, It’s a Strategy June 24, 2025
  • POV: What the Pew LGBTQ+ Report Means for Inclusive Brands This Pride Month and Beyond June 12, 2025
  • Understanding Credit Card Usage Among Hispanics Americans: Treads, Challenges, and Opportunities February 18, 2025
  • Empowering Brands with LGBTQ+ Insights: SSG’s Vision for LGBTQ+ Growth in 2025 January 16, 2025
  • Inclusivity’s Impact on Growth: How Wicked Became a Cultural Phenomenon December 13, 2024
  • Gen Z Latinas and Beauty: The Impact of Culture, Tradition, and Social Media December 3, 2024
  • Carlos Santiago Named to Out’s 30th Annual Out100 List November 12, 2024
  • Overcoming AI Limitations and Data Privacy Challenges Through Marketing Research September 4, 2024

Our Office

16101 Ventura Blvd, Suite 315,
Encino, CA 91436
(747) 247-2058
[email protected]

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