by Santiago Solutions Group | Jul 9, 2024 | Blog, News
Every June, brands globally roll out the rainbow flags and proudly declare their support for the LGBTQ+ community during Pride Month. But as soon as the calendar flips to July, this enthusiasm often evaporates, leaving LGBTQ+ consumers feeling abandoned and exploited....
by Santiago Solutions Group | May 15, 2024 | Blog, News, Webinars
Join Santiago Solutions Group and Target 10 for an insightful session on connecting with today’s LGBTQ+ consumer. Learn from the voices of LGBTQ+ and their Allies as they share their expectations of brands marketing to them. Discover essential strategies to avoid the...
by Santiago Solutions Group | Jan 3, 2024 | Blog, News
As we welcome the new year, we at Santiago Solutions Group (SSG) have reflected on the accomplishments within our industry, the growing insights per consumer segment, and the technological advancements that have taken charge in our business landscape. There have been...
by Santiago Solutions Group | Oct 27, 2023 | Blog, News
The business landscape is evolving faster than ever through the use and implementation of artificial intelligence. Since early 2021, companies have been optimizing their processes using AI for customer service, marketing, sales, supply chain, human resources,...
by Santiago Solutions Group | Oct 19, 2023 | Blog, News
Read the original and full article posted here: “2024 Advancing Diversity Hall of Honors Inductees Announced at D-E-I-B Leadership Gathering Hosted by MediaVillage Education Foundation” ____________________________________ MediaVillage Education...
by Santiago Solutions Group | Sep 27, 2023 | Blog, News
Latinas are shaking up the makeup industry with an eye-brow-raising increase in demand for beauty products that are outpacing non-Latina spending in the category. For those who are Latinas, this might not come as a shock since one of the many pillars of Latina...
