by Santiago Solutions Group | Jun 24, 2025 | Blog, Conferences & Speaking, News
Carlos Santiago on Building Trust, Loyalty, and Business Growth at Cannes Lions 2025 At Cannes Lions 2025, Carlos Santiago (CEO of SSG, Co-Founder of AIMM, and Co-Architect of the Cultural Inclusion Accelerator) delivered a clear message to the global marketing...
by Santiago Solutions Group | Feb 18, 2025 | Blog, News
Credit card usage among Hispanic Americans has experienced notable growth in recent years, reflecting broader trends in financial inclusion and economic mobility. However, significant disparities persist compared to other demographic groups, presenting both challenges...
by Santiago Solutions Group | Jan 16, 2025 | Blog, News
In an era where authenticity defines brand success, we at Santiago Solutions Group (SSG) a continuously work to drive meaningful connections between brands and the LGBTQ+ community. By combining advanced analytics, multicultural insights, and a steadfast commitment to...
by Santiago Solutions Group | Dec 13, 2024 | Blog, News
The blockbuster Wicked has given the classic story a new sense of life, proving that diversity drives cultural impact, growth, and consumer loyalty. The film resonates deeply with modern audiences through innovative marketing and meaningful representation, blending...
by Santiago Solutions Group | Dec 3, 2024 | Blog, News
As the beauty and skincare industry evolves, it increasingly reflects the diverse cultural landscape among consumers. Latina skincare highlights the unique blend of tradition, culture, and modern influence that shapes beauty routines across generations. Latina beauty...
by Santiago Solutions Group | Nov 12, 2024 | Blog, News
The Milestone Issue Honors Changemakers in the LGBTQ+ Community Across Entertainment, Politics, Activism, Sports, and More LOS ANGELES – NOVEMBER 11, 2024 — Carlos Santiago has been selected as one of this year’s honorees on the prestigious 30th annual Out100 list....