by Santiago Solutions Group | Oct 27, 2023 | Blog, News
The business landscape is evolving faster than ever through the use and implementation of artificial intelligence. Since early 2021, companies have been optimizing their processes using AI for customer service, marketing, sales, supply chain, human resources,...
by Santiago Solutions Group | Oct 19, 2023 | Blog, News
Read the original and full article posted here: “2024 Advancing Diversity Hall of Honors Inductees Announced at D-E-I-B Leadership Gathering Hosted by MediaVillage Education Foundation” ____________________________________ MediaVillage Education...
by Santiago Solutions Group | Sep 27, 2023 | Blog, News
Latinas are shaking up the makeup industry with an eye-brow-raising increase in demand for beauty products that are outpacing non-Latina spending in the category. For those who are Latinas, this might not come as a shock since one of the many pillars of Latina...
by Santiago Solutions Group | Sep 22, 2023 | Blog, News
While past Hispanic generations often focused on assimilation with the general population, as the Gen Z Hispanic adult population grows, a dominant trend is emerging. Hispanic GenZ are becoming more comfortable reclaiming their heritage and engaging with Spanish and...
by Santiago Solutions Group | Sep 19, 2023 | Blog, News, POV Insights
When it comes to capturing the attention of GenZ consumers, keeping up with the latest social media trends is worth every marketer’s time. A recent Ad Age article “Girl Math TikTok Trend — How Brands Can Get It Right”, discusses the idea of “#girlmath”, where users...
by Santiago Solutions Group | Aug 28, 2023 | Blog, News
ORIGINALLY PUBLISHED BY THE DRUM ON AUGUST 23, 2023 Survey of 2,300 US adults indicates that consumers actively seek brands that support the LGBTQ+ community and may cease their patronage if these efforts are reduced. Amid all the controversy over LGBTQ+ advertising,...
