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Health Care Provider

Health Care Provider- Enhancing Delivery & Distribution The insurance industry is undergoing massive transformation. Health Care Provider noted the growth of the Hispanic population per the Census 2010 release, and saw an opportunity to springboard growth for its ... Read More

Segmentation for efficiencies

Large Subscriber Company–Segmentation for efficiencies Subscriber Company was underpenetrated in Hispanic Market and was seeking strategies to boost both awareness and membership levels Investment resources were limited, so phased strategy was needed, seeking lowest ... Read More

AdAge: Super Bowl Advertisers Fell Short on Key Diversity and Inclusion Measures, Analysis Shows


The ads got particularly bad scores when it comes to ‘cultural relevance,’ especially from Hispanic audiences, according to a new […]

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]



CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]