Building More Inclusive AdTech Platforms from Programmatic to AI

“Frankly, brand safety is safe for some but it’s not safe for and what I mean by that is the chaos of the early days of video everywhere we created rules, regulation block lists, keyword lists, etc. But they were done in a very blunt way. We actually have a list of 155,000 English language, keyword lists, and all those keywords at the moment is Muslim woman, gay, LGBT, queer, black, etc. And those are all on clients keyword lists, and they don’t even know because they’ve been baked in and kept there over time. And they’re out of date. They’re irrelevant and they’re dangerous.” – Philip Cowdell

“When you have major agencies that have teams of three, four people, controlling billions of dollars of what brand safety is three, three and four people is not enough. Because it’s not necessarily a technological issue. It is it is a human resources issue. It’s this is about analytics and looking at those lists and revisiting those lists and having conversations and you know, the teams are not big enough […]  So it’s, it’s, you know, people like him that are revolutionizing. But the entire Holdco is not necessarily in full support of that yet. So you need those Gladiators, not just the champions” – Charles Cantu

“So for us, one of the benefits of working at an agency like ours is that for clients, our spend anything that we put in the marketplace is considered diverse and DE&I focused, but we feel a responsibility to the marketplace. So we’re focused on taking it to that next level with our supply chain. And how are we sourcing diverse owned media properties? And how are we thinking about ethical targeting? You know, at the end of the day, our job is to identify an audience, and we’re essentially through it through the lens of media, we’re monetizing people’s lives. So we want to be as accurate and honest and ethical as we can be.” – Scott Marsden