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Generational Nuances in Home Improvement Attitudes
Generational attitudes about home improvement and home ownership have evolved over the last several years, especially after the Covid-19 global pandemic. In SSG’s previous article published in November 2022, “Multicultural Consumers Have Driven Home Improvements...
LGBTQ+ Fear Being Out at Work While Their Expectations of Brands Rise
Throughout the past few years, society has made a concerted effort to be more inclusive of LGBTQ+ people. However, a new study from WPP shows us that we still have a long way to go, with only 40 percent of LGBTQ+ people disclosing their sexuality to work colleagues....