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Will Cannes Lions 2023 Validate the Link Between DEI-Driven Strategies & Brand Growth?
At the 70th anniversary of Cannes Lions, the International Festival of Creativity 2023 is continuing to bring the industry the latest and greatest campaigns and creative strategies, while highlighting the world’s marketing industry leaders. In an article published by...
Multicultural Segments Lead ALL New Job Growth
Santiago Solutions Group analysis of the Bureau of Labor Statistics shows that all race/ethnic segments for unemployment in April 2023 are lower than even pre-pandemic 2019 April levels. According to NPR, these low unemployment rates are a wonderful surprise...
The Rise of Black and Hispanic Pet Ownership in the US
Pets have been a beloved part of American households for generations and as the population of the United States continues to become more diverse, Multicultural segments are increasingly participating in pet ownership. In fact, the American Pet Products Association...
Webinar Recap: Cultural Inclusivity in Healthcare & Pharma Advertising
Learn cultural inclusivity best practices from an SSG healthcare and pharma advertising study utilizing the Cultural Inclusion Accelerator’s CIIM & DEIB tools, which measure cultural relevancy and DEIB reflections in ads. The quali/quant study assessed 57 ads...
Webinar: Increasing Equity and Impact Through Targeted & Diverse-Owned Media
Increasing Equity and Impact Through Targeted & Diverse-Owned Media Thursday, May 25, 2023 at 1:00pm EST For decades, Multicultural & Inclusive segments have been severely under-invested through targeted mediums and content (endemic and non-endemic). The...
Sales Growth for Pharmaceuticals & Healthcare Is Possible with Multicultural Marketing
In the month of April, the culture experts at Santiago Solutions Group, Inc (SSG) participated in the Xpectives.Health 2023 Summit in Boston, MA where industry experts in pharmaceuticals, healthcare, insurance, agencies, and more gathered to discuss the latest...
Navigating Hispanic Health in America: Top 5 Lessons Learned
Santiago Solutions Group, Inc (SSG) is excited to attend Xpectives.Health’s Annual Summit. We will share findings driving cultural resonance in pharmaceuticals and healthcare communications. The Hispanic community is expected to gain 8 million in population by 2028 at...
The Need for Equal Female Representation in all STEM Fields Continue
The month of March celebrates National Women’s Month and International Women’s Day – a time where we can reflect on the accomplishments that could not have happened if it weren’t for women. This month also sheds light on the gaps that still exist today in working...
GenZ Propels LGBTQ Market Beyond Niche to Mainstream
A recent study on sexual orientation reveals interesting trends. According to data from the 2022 output of the Gallup Poll, findings show that LGBT identification remained steady from 7.1 to 7.2 percent from 2021 to 2022 respectively. As seen through past trackers of...
Health and Wellness Attitudes Shared by Black, Hispanic, and Asian Segments
In today’s society, health and wellness have become a priority for Americans. However, at Santiago Solutions Group, we know that consumer’s views on health and wellness are largely dependent on their background, culture, and overall access to care. Healthcare and...
Historic Moments at the 2023 Grammys Celebrates Multicultural & Inclusive Segments, but Viewers Still Feel the Need for Improvement
The beginning of each year is traditionally filled with award shows throughout all industries to celebrate the past year’s accomplishments. On February 6, 2023, the 65th Annual Grammys Awards was broadcasted live exclusively on CBS and streamed on Paramount+. There...
GenZ has Spoken for Coachella 2023
Throughout the 2010s, Millennials dominated the music festival scene. Among the most prominent and noteworthy music festivals is Coachella. Coachella is a music festival that is held once a year during the month of April in Indio, California, where thousands of...