ACTIONABLE CULTURAL INSIGHTS
SSG is a leading-edge Growth Strategy Consultancy driven by a deep understanding of cultural diversity nuances that are supported by advanced analytics. Highly qualitative and quantitative in our approach, we specialize in identifying real and effective connections that can be turned into highly calibrated and measurable tangible insights and strategies for business growth.
Our strategic insights are driven by a deep understanding of cultural diversity nuances that are supported by advanced analytics.
SEGMENTS WE SERVE
- African American/Black, Asian American, Hispanic/LatinX
- Gen Z, Millennials, Xers, Boomers
- LGBTQ+, People with Disabilities
- Upscale, Affluents, High Net Worth, Income Constrained
Our solutions range from sound consumer insights discovery to opportunity sizing/size of the prize definition by diversity segment and subsegment to strategy development to marketing operations and ROI optimization.