RESEARCH & ANALYTICS
Our passion is to guide clients’ growth strategies, leveraging innovative consumer research utilizing Qualitative (traditional, digital, and virtual), Quantitative, Hybrid Methodologies (Mobile Shop-alongs, mission-oriented research), as well as predictive modeling.
Our end goal is to uncover actionable & ‘ownable’ consumer segment insights that enhance clients’ marketing effectiveness and advance sustainable total growth.
Advanced Analytics & Research along with strategic insights are key inputs into enhanced models for growth.
Qualitative & Quantitative Research including Virtual Groups, Brand Trackers, and more.
Organizational Capacity to Deliver.
- Qualitative: In-depth interviews, Focus Groups, Ethnographies
- Market Demand Assessment
- Brand Health Tracking
- Pre/Post Advertising Studies
- Social Media Tracking
- Competitive intelligence, Mystery shopping
- Consumer triggers, Influencers, & Shopper Insights Studies
- Psychographic Research: Culture Lifestyle Studies
- Consumer Experience/Satisfaction studies
- Competitive customer experience mapping
- Syndicated/internal Data mining, results analytics and gaps
- Practices, systems, infrastructure assessment
- End-to-end customer experience
- Org culture & resource assessments