Winning ACA’s 2nd Growth Race

SSG’s deep analysis of the first ACA Exchange enrollment period reveals that Multicultural & Millennials will constitute the vast majority, 7 in 10, of the 2014-15 ACA Open Enrollment opportunity. As penalties double, the next ACA open enrollment will likely see nearly 6 million new Multicultural and Millennial entrants despite the fact that their enrollment rates were 20-35% below Non-Hispanic Whites during the first open enrollment. Additionally, this new wave of entrants will be strongly influenced by the experiences of the 5.7 million new exchange-insured Multicultural & Millennial consumers.

10 MOST INFLUENTIAL TOTAL MARKET STATES Part III: Gross Domestic Product 2010-13 [INFOGRAPHIC]

As the U.S. GDP inched up 2% annually since 2010 to $15.5T in 2013, the 10 most influential Total Market (TM) states yielded the brunt of the economic expansion. These 10 TM states generated nearly 60% of the country’s net GDP growth. Fueled by a population base that is 60% Multicultural, TX & CA account for a third of the total U.S. GDP growth. NY, FL, & GA are next in line to become majority Multicultural by 2025.

Targeting the Healthy-Healthier American Consumer Through a Total Market Insights Approach

Which consumers will be most responsive to ‘new & improved’ healthy and green offerings? Which consumers are compromising wellness? Which consumers rather indulge? How brands rank in consumers’ wellness spectrum? SSG will illustrate the upside potential of more effective targeting, messaging and path to purchase through an actionable Total Market insights approach

U.S. Labor Force: Multicultural Millennial Tipping Point

The U.S. economy has not benefited from the economic boom of past young adults’(25-34 year olds) typical household formation spending spree. Multicultural Millennials are now driving the growth of overall Millennials joining the gainfully employed. For newly employed Millennials, new jobs are the gateway to a new life stage.

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WHO WE ARE

SSG is a growth consulting leader driven by management P&L experience, Big Data and predictive analytics. We develop fact-based business models, insights, customer experiences and roadmaps that profitably segment distinct customer groups and drive revenue.

We help clients focus their limited resources where the highest ROI opportunities exist and customize strategies advancing efficient Total Market growth fueled by Millennial, Multicultural & Hispanics segments.

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The True ACA Multicultural & Millennial Story:Uneven Progress -> Vast Potential

As companies gear up for the upcoming Round #2 of ACA enrollment, a review of SSG’s statistical analysis of the 2013-14 ACA enrollment efforts reveals the real progress made during ACA Round #1, pinpoints what segments will generate the bulk of the opportunity ahead, and provides insight on the next recruitment effort to win new consumers. ... Read More

5 Distinct Differences Between New ACA Exchange Insured & Group Insured Consumers

SSG decoded key differences between long standing insured and new ACA Exchange consumer, which could improve relationships and retention with current new ACA enrollees.

Ten Most Influential ‘Total Market’ States: BUYING POWER [INFOGRAPHIC]

The U.S. economy hinges on the 10 leading TM states where Multicultural purchase power makes up about a third of the base and also a major contributor to the incremental Buying Power. In fact, over 4 in 10 new consumer purchasing dollars are generated by Multicultural segments in the Top 10 TM states as opposed to 1 in 5 in the other 40 states.

Hispanics That Earn More Than $50,000 Are 40% of Hispanic Buying Power – La Prensa

May 19, 2014. Miami, FL. EFE Agency – USA.- Hispanics with income above $50, 000 per year represent 40% of this minority’s buying power. They like luxury goods and quality products, particularly those that approach them with a positive attitude, according to the AHAA and Nielsen.

Upscale Latinos: A Renewed Outlook For High-End Marketers – PR Newswire

April 30, 2014. PRNewswire.- AHAA and Nielsen Release Results of Co-Authored Study at AHAA’s Annual Conference. ast year, AHAA: The Voice of Hispanic Marketing and Nielsen identified Upscale Latinos as the most influential segment since the Baby Boomers. Today, at AHAA’s Annual “Thinking Under the Influence” Conference in Miami, AHAA and Nielsen released a second study, “Upscale Latinos 2.0: A Renewed Outlook for High-End Marketers.”