Winning Under ACA

Winning Under the ACA – New Entrants Are Key – May 22 at 1:00pm ET.
In response to overwhelming demand, we are hosting a second opportunity to participate in our healthcare webcast.
Hispanics are critical to capture incremental growth under the Affordable Care Act (ACA).

Health Care Provider

Health Care Provider- Enhancing Delivery & Distribution The insurance industry is undergoing massive transformation. Health Care Provider noted the growth of the Hispanic population per the Census 2010 release, and saw an opportunity to springboard growth for its … Read More

Segmentation for efficiencies

Large Subscriber Company–Segmentation for efficiencies Subscriber Company was underpenetrated in Hispanic Market and was seeking strategies to boost both awareness and membership levels Investment resources were limited, so phased strategy was needed, seeking lowest … Read More

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WHO WE ARE

SSG consultants apply decades of client experience and insightful research to guide strategic recommendations. By incorporating econometric models, we can cast a wide net, assessing a broad set of internal and external factors, to objectively discern the key drivers of growth.

We combine general market expertise and a non-static view of Hispanic multicultural and generational segments to make our insights more precise and actionable. This knowledge reveals the total market opportunity and the drivers to profitable growth captured in a fitting strategic roadmap.

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AARP/AHAA Study Makes the Case for Marketing to Older Hispanics – Portada

May 1, 2013 by Editorial Staff at Portada Online.- A study presented during this year's AHAA (Association of Hispanic Advertising Agencies) Annual Conference makes the case for marketing to an often forgotten segment of the Hispanic population: those 45 years or older. A study presented during this year's AHAA (Association of Hispanic Advertising Agencies) Annual Conference makes the case for marketing to an often forgotten segment of the Hispanic population: those 45 years or older. ... Read More

Health

Winning Under ACA

Winning Under the ACA – New Entrants Are Key – May 22 at 1:00pm ET.
In response to overwhelming demand, we are hosting a second opportunity to participate in our healthcare webcast.
Hispanics are critical to capture incremental growth under the Affordable Care Act (ACA).

CPG

Figuring Out The Hispanic Candy Consumer

Focused efforts toward the Hispanic market boomed with the release of the Census 2000, when corporate America opened its eyes to untapped possibilities [...]

Technology

Hispanics are Driving Growth in the Technology, Telecommunications and Entertainment Sectors – The Sacramento Bee

July 17, 2012 This post was originally published by The Sacramento Bee. AHAA: The Voice of Hispanic Marketing has released its [...]