Seven 2014 Millennial Economic Power Insights You Can’t Forget [INFOGRAPHIC]

Multicultural Millennials are already the majority in the top 10 Total Market states. While the last ‘class’ of Millennials turned 18 years of age in 2014, the U.S. Millennial adult population continues to expand due to positive net migration, mostly from Multicultural Millennials. Multicultural Millennials also generated HALF of the incremental Millennial income in the U.S. reflecting that they are behind Gen Y’s economic tipping point. This accelerating power has catapulted their confidence yet they are purchasing in Value retail formats.  Many are choosing to stay at mom’s rather than take on additional debt to live independently…at least until the student loans are repaid.

Gen Z Is Now, Kid! [INFOGRAPHIC]

Our nation’s future is here. Boosted by Hispanic & Asian births & immigration, Gen Z will be the first American generation that is equally Multicultural and White Non-Hispanic. In the top 10 Total Market (TM) states, 6 in 10 Gen Z are of Multicultural background vs 4 in 10 in the other 40 states. Half of all Gen Z reside in the Top 10 TM states.

Refining Hispanic ROI [New Research Brief-AHAA Webinar]

Rapid shifts in the Hispanic market, coupled with the emergence of the Total Market Approach, demand that sales data and television measurement methods evolve or new models emerge to give marketers an accurate read on their Hispanic ROI.

10 Most Influential Total Market States Part IV: Multicultural Millennials [INFOGRAPHIC]

In 2013, a majority (52%) of Millennials in the Top 10 Total Market (TM) states were of Multicultural background compared to 1 in 3 of Millennials in the remaining 40 states. Between 2010 and 2013, the U.S. Millennial population grew at 0.6% annually due to net positive migration. Multicultural Millennials generated the vast majority (76%) of the Millennial growth in these top 10 TM states, growing 3 times faster than White Non-Hispanic Millennials. The top 10 TM states represented 53% of all U.S. Millennials and fueled 72% of the U.S. Millennial growth.

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We guide clients to focus their resources toward the highest ROI growth opportunities by using advanced research techniques, sizing opportunity projectable of US segments, applying innovative statistical modeling and predictive analytics, which distinguish similarities, nuances and insignificances.

Leveraging client-side experience and consulting, we arm you with intelligence, drivers to purchase, and strategic pathways aligned with the highest ROI options for Total Market success.

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AHAA Leads Industry to Improve Hispanic ROI – PR Newswire

November 20, 2014. Fairfax, VA. PR Newswire.- An industry-wide initiative, led by the trade group AHAA: The Voice of Hispanic Marketing, seeks to get more granular into advertisers ROI measures of the Hispanic market. A new study, Refining Hispanic ROI, released today by AHAA finds that the rapid shifts in the Hispanic market coupled with the emergence of the Total Market Approach, demand that sales data and television measurement methods evolve or new models emerge to give marketers an accurate read on their Hispanic ROI. ... Read More

Will the Real Total Market Please Stand Up? Q&A session from AHAA’s Webinar on 09/24/14

Q: CARLOS, the conclusions of this webinar, says that, for marketers to succeed they need to recognize that growth segments must be targeted with culturally relevant communications resulting from a single strategic voice. Honestly, that is what some of us have been saying for a long time in justifying the need to targeted marketing communications. However, the total market conversation currently being had by most clients and general market agencies is … [inferring] that ethnically focused agencies need to…

New Study Confirms That ‘Healthier’ Brands Gain Buyers At A Faster Pace

SSG’s new decision-guiding, data-rich tool has identified an unexpected factor which contributes to brand growth: Higher brand growth rate is associated with the choices of higher wellness-minded consumers. The more health-minded consumers perceive your brand to be, the higher the growth rate your brand tends to attain.

Hispanic Digital Decision Journey [INFOGRAPHIC]

Hispanics’ Digital Path to Purchase offers brands similar opportunities for personalized and localized engagement & loyalty as the overall market.

Tapping Into Consumers’ Healthy Movement Through A Total Market Insights Approach

With a goal toward accessing Total Market strategies through the growing healthy-driven movement, SGG has launched SSG Wellness Spectrum™ powered by GfK MRI, an advanced analytics tool designed to incorporate wellness propensities & consumption insights to ground Total Market strategies across segments.