3 in 10 US firms are now led by Multicultural owners. In fact, M/C businesses generated the entire increase in US firms since 2007. Hispanic & African American firms expanded the most especially in sectors like Health Care/Social Assistance. Hispanic firms lead in Administrative & Support and Transportation, AA firms lead in Health care & social assistance, and Asian firms lead in Accommodation & Food Services.
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Health Insurers have sky-rocketed their Hispanic dedicated efforts increasing their share of Hispanic media AdSpend from 3% in 2010 to over 14% in 2014. To gain new consumers, ”winning” insurers are “putting their money where the growth is.” - Fort Lauderdale, FL, Oct 12-13, 2015... Read More