INSIGHTS & PRESS

Multicultural (MC) segments are leading the growth in the Home Improvement category, despite the spike in the price of building materials. Multicultural segments account for 60% of the share of growth, with Hispanics accounting for 39%, Blacks for 9%, and Asians for...

AdExchange by Sarah Sluis.- When ads positively portray people from a racial or cultural group, or contain cultural insights that resonate with members of that group, they measurably boost brand KPIs such as purchase intent, brand loyalty and brand relevance. But...

Erik Gruenwedel for Media Play News - A majority of TV shows are not relevant to diverse segments of consumers and are, in fact, mostly inclusive and considerate of white, non-Hispanic viewers, according to a new study, the Cultural Insights Impact Measure from the...

Brad Adgate for Forbes - Among the ongoing trends in the U.S., have been the growth in original scripted entertainment shows and the country is becoming more ethnically diverse. These two trends are also interrelated. In 2009 there were 210 scripted programs across...

At Ad Age In-Depth: Super Bowl, brands, agency leaders and top creators discuss how the pandemic and fight for social justice influenced the plans and strategy for 2021 commercials. Jeanine Poggi for AdAge - A ..... CLICK HERE TO READ THE FULL ARTICLE