CONSULTING & MULTICULTURAL STRATEGY
Santiago Solutions Group is uniquely a growth consulting company.
We understand your need to grow multiple market segments efficiently; we utilize our general market expertise to leverage efficiencies between markets. Our business expertise is committed to growth by aligning your company with diverse consumers and marketing efficiently to them.
We work to help you incorporate Advanced Analytics & Research along with strategic insights into enhanced models for growth, plan the marketing strategy, and align your company with simple but critical adjustments.
We then help you align and support advertising, PR, sales promotion, and engagement efforts or programmatic elements for the social sector. We develop roadmaps to guide your implementation seamlessly throughout the organization – with traction.
SSG’s consulting offering includes:
SSG’s consulting offerings range from defining Growth Strategies to creating Marketing & Sales Strategies to developing Go-to-Market assessments and plans.
MarkEting & Sales Strategies
- Growth portfolio mapping
- New growth sourcing
- New Business Models Exploration
MARKETING & SALES STRATEGIES
- Competitive Benchmarking
- Marketing ‘New-Ps’ strategies -Offering Solutions, Access, Value, Education, Communities
- Brand/portfolio strategy
- Brand equity-customer engagement models
- Optimal pricing
- Marketing effectiveness (ROMI)
- Internal readiness assessments for expansion to new opportunities
- Customer and decision journey mapping
- Execution Blueprints – marketing, sales, customer experience
- Creating go-to-market strategies
- Build marketing capabilities
- Partners & cross-functional alignment
- Metricing & dashboards
- Change-management & process enablers
- Sustained organizational improvement
- Sales-channel effectiveness
- Evaluating effectiveness of communications for different target audiences
- Cultural competency