Advanced Analytics & Research

Our passion is to guide clients’ growth strategies, leveraging innovative consumer research utilizing Qualitative (traditional, digital, and virtual), Quantitative, Hybrid Methodologies (Mobile Shop-alongs, mission-oriented research), as well as predictive modeling.

Our end goal is to uncover actionable & ‘ownable’ consumer segment insights that enhance clients’ marketing effectiveness and advance sustainable total growth.

Research & Analytics-SmartChart

Consulting Services

CLICK HERE FOR INQUIRIES

Comments are closed.

AdAge: Super Bowl Advertisers Fell Short on Key Diversity and Inclusion Measures, Analysis Shows

adage-crop

The ads got particularly bad scores when it comes to ‘cultural relevance,’ especially from Hispanic audiences, according to a new […]

ANA/AIMM Commitment to Systemic Change in Marketing

Join the pledge crop

At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]

CIIM Ads Insights – INFOGRAPHICS

Slider_ciim

CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

CIIM programming1-pic

Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]