Advanced Analytics & Research

Our passion is to guide clients’ growth strategies, leveraging innovative consumer research utilizing Qualitative (traditional, digital, and virtual), Quantitative, Hybrid Methodologies (Mobile Shop-alongs, mission-oriented research), as well as predictive modeling.

Our end goal is to uncover actionable & ‘ownable’ consumer segment insights that enhance clients’ marketing effectiveness and advance sustainable total growth.

Research & Analytics-SmartChart

Consulting Services

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The Cultural Impact of Network Programming

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Cracking the diversity code for content is no easy task. Media and content creators constantly ebb and flow while attempting […]

Multicultural Segments Growth Surges 58%; White NH Decline Accelerates

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Non-Hispanic White Segment Decline Accelerates. Multicultural segments jumped 2.8M from 2016 to 2017 compared to a 1.8M increase from 2015 […]

Spanish Dominant* Hispanics Financial Optimism Soars in 2018

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Now nearly 6 in 10 Spanish Dominant Hispanics have an optimistic view about their finances over the next 12 months, […]

Census Consensus: ‘Citizenship’ Would Be A Headache For Advertising, Media – MediaPost

March 28, 2018. MediaPost by Joe Mandase.- Obvious partisan political implications aside, the Trump White House’s push to add a […]