Health Care Webinar


Santiago Solutions Group is a strategy consultancy driven by management experience and econometric research to help clients focus where the highest market opportunities exist and identify which strategies advance the total enterprise growth.

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By merging our expansive knowledge of health insurance, the ACA demands and the subsidized consumer, with our in-depth knowledge of the Hispanic consumer and their wellness mindset, we have helped a variety of clients including:

  • Humana: Developing employer, Hispanic, & senior population research for planning and strategy, culminating in tactical programs and training to impact sales with staff and brokers.
  • Health Net: Assessing ACA member acquisition potential, understanding and prioritizing key sub-segments, weighing key operational factors for a successful customer experience and setting cross-functional metrics & dashboards. Helping the organization aligns its consumer readiness including: network contracting, product development, distribution, marketing & sales, web support, and call center service.
  • AARP: Advancing insights and further developing a strategic plan that enhanced effective net growth by managing the consumer journey, strengthening relevance and member value. Enriching Latino Boomers & Gen Xers insights, key needs, differences and connectors to the total market offering.


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Winning Under the ACA – New Entrants Are Key
May 22  from 1:00 – 1:30 pm ET.

Hispanics are critical to capture incremental growth under the Affordable Care Act (ACA).  Embedding the Hispanic market into your strategies and tactics does not mean starting from scratch or “Latinizing” everything. Specifically, we will cover:

  • Assessing the magnitude of newly eligible Latinos and Millennials
  • Attracting previously uninsured segments
  • Leveraging customer experience drivers to improve retention
  • Tips on getting started and managing implementation

Registration for this half-hour webinar is complimentary and may be shared with colleagues. Each person who plans to attend the webinar must register individually by clicking the button above. After registration, you will receive an email confirmation with login instructions to be utilized on the day of the seminar.

Featured Speakers: Winning Under the ACA-New Entrants Are Key

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