Webinars May 15, 2014

Upscale Latinos 2.0: A Renewed Outlook for High-End Marketers

The objective of AHAA’s Upscale Latino 2.0 study, co-authored by Nielsen, is to further understand the Latino Upscale Household behaviors, what drives them towards upscale-luxury purchases in mid-to-high-end brands/formats, and what drivers & detractors they share, or not, with Non-Hispanic Upscale households. Upscale Hispanics seeking out luxury in dining, stores & cosmetics; represent 40% of $1.5 Trillion Hispanic Buying Power.

A Renew Outlook for High-End Marketers

Related Articles:
America’s New Upscale Segment: Latinos! (Webinar)
Hispanics That Earn More Than $50,000 Are 40% of Hispanic Buying Power – La Prensa

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