Upscale Latinos 2.0: A Renewed Outlook for High-End Marketers

The objective of AHAA’s Upscale Latino 2.0 study, co-authored by Nielsen, is to further understand the Latino Upscale Household behaviors, what drives them towards upscale-luxury purchases in mid-to-high-end brands/formats, and what drivers & detractors they share, or not, with Non-Hispanic Upscale households. Upscale Hispanics seeking out luxury in dining, stores & cosmetics; represent 40% of $1.5 Trillion Hispanic Buying Power.