Understanding Credit Card Usage Among Hispanics Americans: Treads, Challenges, and Opportunities

February 18, 2025
by Santiago Solutions Group

Credit card usage among Hispanic Americans has experienced notable growth in recent years, reflecting broader trends in financial inclusion and economic mobility. However, significant disparities persist compared to other demographic groups, presenting both challenges and opportunities for financial institutions and policymakers. 

According to MRI-Simmons 2024 syndicated research, today’s Hispanic Americans are nearly three times more likely than White Non-Hispanics to believe that money is the ultimate measure of success. This perspective underscores the importance of financial growth and security within the Hispanic community, shaping their financial behaviors and aspirations. 

Increasing Credit Card Ownership 

Credit card ownership among Hispanic Americans has seen a marked increase. In 2023, 67% of Hispanic Americans owned at least one credit card, a notable rise from 58% in 2022 (Coinlaw 2024). This growth demonstrates an expanding access to credit within the Hispanic community, signaling improved financial inclusion. However, ownership still lags behind other demographic groups, such as White Americans, where 87% report having access to a credit card (CreditCards.com 2021). Additionally, despite this progress, financial strain remains a significant challenge for many. US Hispanics are 3.6 times more likely than White Non-Hispanics to be overextended spenders, highlighting the need for improved financial literacy and access to tools that promote sustainable spending habits. This disparity suggests that while credit card ownership is increasing, financial overextension can hinder the ability of Hispanic consumers to fully leverage credit as a wealth-building tool (MRI-Simmons 2024). 

Evolving Usage Patterns 

Hispanic credit cardholders are increasingly adopting responsible payment habits. In 2021, 53% of Hispanic cardholders reported paying their credit card bills in full each month, up from 37% in 2009 (FINRA Foundation 2023). This shift indicates improved financial management and budgeting skills among Hispanic consumers. Furthermore, a significant portion of Hispanic Americans maintain strong financial ties to family and communities abroad. For instance, nearly 6 in 10 (58%) of US Hispanics have wired or sent money overseas in the last six months. This trend underscores their dual financial commitments – balancing domestic credit usage with international financial responsibilities. 

Despite this progress, average monthly expenditures on credit cards remain slightly lower for Hispanics ($555) compared to the national average ($664) (American Banker). This suggests that while more Hispanic Americans are using credit cards, they may be doing so more conservatively than other groups. 

Debt and Financial Health 

Concerns about debt remain a significant issue within the Hispanic community. The proportion of Hispanic adults reporting “too much debt” declined from 46% in 2012 to 35% in 2021, suggesting gradual improvement in debt management (FINRA Foundation 2023). However, average credit scores for Hispanic Americans (701) are still below the national average of 728 (Finance Yahoo 2023). Lower credit scores can limit access to favorable credit terms, perpetuating financial disparities. 

Payment Preferences and Cultural Context 

Hispanic Americans’ payment preferences highlight the community’s reliance on cash for everyday transactions. A survey found that 64% of Hispanic consumers prefer using cash, followed by debit cards (61%) and credit cards (27%) (UnidosUS). This preference for cash can be attributed to cultural norms and limited access to financial products, particularly among underbanked segments of the population. Hispanic Americans are more likely to be underbanked, with restricted access to banking services that enable credit-building opportunities (Finance Yahoo). Additionally, almost 8 in 10 (78%) of US Hispanics find multilingual services to be very important when choosing a banking or financial services company, highlighting the need for culturally relevant and accessible solutions (MRI-Simmons 2024). 

Opportunities for Financial Inclusion 

Addressing these disparities requires a multifaceted approach. Financial education initiatives tailored to the Hispanic community can help bridge knowledge gaps about credit management and the benefits of responsible credit card usage. Additionally, financial institutions can design culturally relevant products and services to meet the unique needs of Hispanic consumers. Expanding access to credit and fostering trust through multilingual support and community outreach programs can also drive greater inclusion.  

The experts at Santiago Solutions Group (SSG) specialize in navigating these complexities, offering tailored research and strategic insights to help organizations address these challenges. With extensive expertise in the financial sector, SSG is the ideal partner for designing impactful strategies and achieving your organization’s growth objectives. 

Conclusion 

While significant progress has been made in increasing credit card ownership and improving financial health among Hispanic Americans, challenges remain. Disparities in credit access, debt management, and payment preferences highlight the need for targeted strategies to empower this growing and influential demographic. By addressing these gaps, stakeholders can unlock the full potential of the Hispanic community as a key driver of economic growth.

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For 20 years, Santiago Solutions Group (SSG) has guided growth pathways for scalable returns by uncovering cultural and marketplace insights.
These insights forge the fact-based foundation for effective business and brand growth strategies aligned with cultural insights across Hispanic & Asian acculturation levels, Black, LGBTQ, Non-Hispanic White, Gen Z, Millennials, and other segments.

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