Tripling Ad Effectiveness and Purchase Intent in the Most Relevant Context with New CIIM™ Metric

Marketers are beginning to plan how to reset brands’ growth trajectories after losing ground during the current COVID-19 crisis.  One thing is clear, authentic connections will be even more crucial than ever in the new normal as consumers become more discerning about how they spend their new earnings. Now there is a new standard metric to measure, benchmark and enhance the level of cultural relevance in concepts and executions in order to reflect all consumers authentically, deepen brands-consumers connections and optimize results.  The ANA-AIMM’s Cultural Insights Impact Measure™ (CIIM™) provides powerful insights to brands, planners and creatives to determine if their ads and media selections genuinely acknowledge all consumer segments, reflect their cultural values, and celebrate them. Learn how to achieve high CIIM™ scores to significantly boost ad effectiveness, sales and loyalty.

You will learn:

  1. How culture  drives connection and boosts brand growth
  2. How culture in content drives viewing preferences
  3. How CIIM™’s Dashboards can help guide the creative process to increase cultural relevance and optimize growth
  4. How Media buyers can make better decisions about their media planning/placement by connecting high CIIM™ scoring ads and content

Join Carlos Santiago & Lisette Arsuaga, Co-Founders of ANA-AIMM, for a free, limited seating Live Webinar  on Tuesday, April 7th at 11am PST/2pm EST. 


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