These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. Nov. 9, 2019. Denny’s, Nationwide and Walmart are among a small group of companies with multicultural advertisements that performed highly with African American, Hispanic and LGBTQ+ audiences.

“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads.

Nov. 9, 2019. Denny’s, Nationwide and Walmart are among a small group of companies with multicultural advertisements that performed highly with African American, Hispanic and LGBTQ+ audiences.

The cultural relevance of these analyzed ads, which were released over the past couple of years, was measured utilizing and ad metric called the Cultural Insights Impact Measure (CIIM) created by the Association of National Advertisers’ (ANA) Alliance for Inclusive & Multicultural Marketing, in partnership with NBC Universal and alliance members companies.

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