The Soul & Science of Multicultural Marketing Podcast Episode #73 by Mekanism

August 01, 2024
by Santiago Solutions Group

Carlos Santiago, CEO of SSG, Co-Founder at The Alliance for Inclusive and Multicultural Marketing (AIMM), and Co-Architect at the Cultural Inclusion Accelerator was recently featured on Mekanism’s. podcast ‘Soul & Science: Fast Foward Your Marketing Mind’.

Session Description:

In this episode of the Soul & Science podcast, Carlos and Jason Harris (Co-Founder & CEO, Mekanism.) explore how we as marketers can better celebrate diversity and inclusion with a multicultural audience.

Carlos has been working and developing this space for over 18 years as a leading researcher and market strategist with a heavy focus on growth roadmaps and econometric models to better address the challenges that come with multicultural marketing. He has experience working with brands such as AT&T, AARP, Target, and so many more.

In today’s episode, you’ll learn:

  • How we can help our brands actively listen to and engage with various cultures in an authentic way
  • Using the same marketing language for everyone doesn’t help and might even harm your marketing efforts
  • The majority of people want diverse and inclusive campaigns, and any backlash is coming from a small minority

Brought to you by Mekanism.

Links

Available on Spotify
Available on Apple Podcasts

More About the Podcast:

As an award-winning creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join Jason Harris, co-founder and CEO of Mekanism, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason draws from his experience during these easily digestible 30-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world. Tune in to fast forward your marketing mind.

 

 

About us

For 20 years, Santiago Solutions Group (SSG) has guided growth pathways for scalable returns by uncovering cultural and marketplace insights.
These insights forge the fact-based foundation for effective business and brand growth strategies aligned with cultural insights across Hispanic & Asian acculturation levels, Black, LGBTQ, Non-Hispanic White, Gen Z, Millennials, and other segments.

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