Santiago Solutions Group revitalized Telscape’s brand promise to the Hispanic market and developed a communications plan to drive awareness, acquisition and retention for local telephony and pre-paid wireless introduction. The two year plan included DRTV, DM, radio and print media, as well as Retail.
The ads got particularly bad scores when it comes to ‘cultural relevance,’ especially from Hispanic audiences, according to a new […]
At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]
CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]
Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]
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