Santiago Solutions Group revitalized Telscape’s brand promise to the Hispanic market and developed a communications plan to drive awareness, acquisition and retention for local telephony and pre-paid wireless introduction. The two year plan included DRTV, DM, radio and print media, as well as Retail.
At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]
CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]
Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]
“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]
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