Tag Archives: Webinars

Upscale Hispanics Increase Size, Spending Power – Media Daily News

June 6, 2013 by Steve McClellan.- Media Daily News. The “upscale” portion of the U.S. Hispanic consumer segment is growing at a much faster clip than many marketers previously believed. The upscale segment was defined as Hispanics residing in households with annual incomes of between $50,000 and $100,000.

... Read More

ANA/AIMM Commitment to Systemic Change in Marketing

Join the pledge crop

At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]



CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

CIIM programming1-pic

Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years


“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]