Tag Archives: Social Sector

Study reveals how QSRs can build loyalty among Hispanic consumers QRS Web

April 6, 2012. QSR Web.- Univision Communications Inc., a media company serving Hispanic Americans, released its Univision QSR Landscape study exploring how quick-service restaurants can expand their businesses by better addressing the needs and wants of the Hispanic community. The findings of the study, conducted in partnership with Burke Inc., were discussed during the "Hispanic 411: Insights to Grow Your Business" webinar earlier this week. ... Read More

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]



CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years


“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]