Tag Archives: Santiago Solutions Group
Increased Spending on Hispanic Ads Boosts Marketers’ Revenue, AHAA Survey Says – Advertising Age
October 14, 2011. - Marketers who spend heavily on Hispanic media are seeing their revenue grow faster than those that don't, according to a new analysis by the Association of Hispanic Advertising Agencies. For advertisers who allocated 14.2%--the percentage of adults who are Hispanic in the U.S.—or more of their ad budgets to Hispanic marketing, that Hispanic allocation explains about half of the variance in their revenue growth over the last five years, the study found (www.ahaa.org). ... Read More
Study Finds Hispanic Advertising Allocations Equate to Corporate Revenue Growth – TD Waterhouse
McLean, VA and Miami, October 12, 2011 – The Association of Hispanic Advertising Agencies released its 2010 Report on Hispanic Advertising Spending, which revealed that there is a connection between consistent and significant investment allocations of more than 14.2 percent in Hispanic marketing and high levels of overall topline revenue growth. The report also shows strong 2010 recovery in Hispanic ad spending across the top 500 advertisers -- reversing a two-year slowdown, increasing the aggregate Hispanic ad spend by 14 percent over 2009 levels to $4.3 billion in Hispanic media. Santiago Solutions Group developed and executed the study. ... Read More
Hispanic Ad Investments Drive Revenue – Hispanic Market Weekly
October 12, 2011. Hispanic Ad Dollars = Increased Revenue.- Dollars invested in targeting Hispanic consumers through Latino media directly impact company's bottom line, according to the findings of the Association of Hispanic Advertising's (AHAA) latest Hispanic Allocation Study. ... Read More
Translating Hispanic Marketing into Shareholder Value – Contacto Business News
With shareholders demanding higher and better returns, companies are examining all facets of their strategy to see what delivers. A new study released by Santiago Solutions Group (SSG), found that companies might want to take a harder look at their Hispanic marketing strategy to see how it translates into bottom-line profitability.
... Read More
Antihomophobia, Santiago Solutions Group Campaign – GLAAD
October 5, 2011. "La Homofobia Tiene Muchas Caras/Homophobia Has Many Faces." If you’re the kind of person who fast-forwards past the commercials, then you’d probably miss the whole point of GLAAD’s Amplifier Awards. The third-annual ceremony, held last night at Manhattan’s Altman Room, recognizes print and online advertising and marketing that presents fair and accurate representations of the LGBT community. ... Read More
Study: Hispanics View Racism at Center of Immigration Debate – POLITICO
July 14, 2010. A 30% plurality of Hispanics living in the U.S. view racism at the heart of the immigration reform debate, according to polling data released Wednesday by Latino advocacy groups. ... Read More
2010 Census Results Add New Dimension to Hispanic Targeting Value – Hispanic Trending
The 2010 US Census growth results boost the long-term benefits of dedicated investments in the Hispanic segment as the Hispanic market continues to grow 36 times faster than the nearly flat White Non-Hispanic segment. ... Read More
US Latinos’ Perceptions & Actions Around Immigration Debate: Law Enforcement, Lifestyle and Voting Impact
July 14, 2010. The US Latinos’ Perceptions & Actions Around Immigration Debate is a special June 2010 Wave of LatinoMetrics co-sponsored by the Hispanic Federation/LULAC. The study is designed as a deep dive into the perspectives and actions of US Hispanics around Immigration Reform, Arizona SB 1070 and the advent of similar laws in 22 states across the country.The goal was to accurately understand how the entire Latino community perceives these issues.
LatinoMetrics study focused on significant sociological anchors from a US Latino perspective. ... Read More
Translating Hispanic Marketing into Shareholder Value – Hispanic PRWire
December 6, 2006. New study reveals connection between Hispanic Marketing investment and return on equity. With shareholders demanding higher and better returns, companies are examining all facets of their strategy to see what delivers. A new study released today by Santiago Solutions Group (SSG), found that companies might want to take a harder look at their Hispanic marketing strategy to see how it translates into bottom-line profitability.
... Read More
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