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Hispanic Marketing as a Growth Strategy – Hispanic CMO
April 2012. By Isaac Mizrahi, SVP Managing Director at Alma.- As we witness economic recovery beginning to reach the Hispanic market, we’re uniquely positioned to be able to offer an economic boost to our clients that no other market segment can. The recovery will have a positive impact on Hispanic employment, income and consumption levels. Companies now preparing their 2013 plans will be considering crucial decisions around investments targeting the Hispanic consumer. Those that don’t allocate adequate resources to this segment will be at a competitive disadvantage. ... Read More
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