Tag Archives: research

Hispanic Marketing as a Growth Strategy – Hispanic CMO

April 2012. By Isaac Mizrahi, SVP Managing Director at Alma.- As we witness economic recovery beginning to reach the Hispanic market, we’re uniquely positioned to be able to offer an economic boost to our clients that no other market segment can. The recovery will have a positive impact on Hispanic employment, income and consumption levels. Companies now preparing their 2013 plans will be considering crucial decisions around investments targeting the Hispanic consumer. Those that don’t allocate adequate resources to this segment will be at a competitive disadvantage. ... Read More

Study reveals how QSRs can build loyalty among Hispanic consumers QRS Web

April 6, 2012. QSR Web.- Univision Communications Inc., a media company serving Hispanic Americans, released its Univision QSR Landscape study exploring how quick-service restaurants can expand their businesses by better addressing the needs and wants of the Hispanic community. The findings of the study, conducted in partnership with Burke Inc., were discussed during the "Hispanic 411: Insights to Grow Your Business" webinar earlier this week. ... Read More

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]



CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years


“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]