Tag Archives: news

Santiago Solutions Group Releases Internet Services Sector Supplement to Customer Service Impact Study

A research study completed by SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the internet services sector. ... Read More

Santiago Solutions Group Releases Personal Computers Sector Supplement to Customer Service Impact Study

A research study completed by the Santiago Solutions Group indicates that high quality customer service in Spanish leads to loyalty and retention for the personal computers sector. ... Read More

Santiago Solutions Group Releases Cable Sector Supplement to Customer Service Impact Study

A research study completed by the SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the Cable Sector . ... Read More

Santiago Solutions Group Releases Retail Banking Sector Supplement to Customer Service Impact Study

A research study completed by SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the retail banking sector. ... Read More

AdAge: Super Bowl Advertisers Fell Short on Key Diversity and Inclusion Measures, Analysis Shows

adage-crop

The ads got particularly bad scores when it comes to ‘cultural relevance,’ especially from Hispanic audiences, according to a new […]

ANA/AIMM Commitment to Systemic Change in Marketing

Join the pledge crop

At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]

CIIM Ads Insights – INFOGRAPHICS

Slider_ciim

CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

CIIM programming1-pic

Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]