Tag Archives: news

Hispanics are Driving Growth in the Technology, Telecommunications and Entertainment Sectors – The Sacramento Bee

July 17, 2012 This post was originally published by The Sacramento Bee. AHAA: The Voice of Hispanic Marketing has released its third study in its Revenue Growth series revealing a positive connection between corporate Hispanic marketing and revenue growth specific for the Technology, ... Read More

Highlights of AHAA’s “Tech Hispanic Allocation-Revenue Growth” Webinar

Hispanics are Driving Growth in the Technology, Telecommunications and Entertainment Sectors. July 17, 2012.- Hispanic CMO.com. AHAA: The Voice of Hispanic Marketing has released its third study in its Revenue Growth series revealing a positive connection between corporate ... Read More

Hispanic Impact on Growth

Hispanic Allocation Impact on Revenue Growth Series: Part III - Tech, Telecom & Entertaiment AHAA Study Get the FULL AHAA webinar: Part III - Tech, Telecom & Entertaiment ... Read More

2011 Advertising Budget Alignment: Part I – AHAA Study

October 2011.- A study developed and executed by Santiago Solutions Group for AHAA (Association of Hispanic Advertising Agencies) reveals that Hispanic Advertising allocations equate to Corporate Revenue Growth. ... Read More

US Latinos’ Perceptions & Actions Around Immigration Debate: Law Enforcement, Lifestyle and Voting Impact

July 14, 2010. The US Latinos’ Perceptions & Actions Around Immigration Debate is a special June 2010 Wave of LatinoMetrics co-sponsored by the Hispanic Federation/LULAC. The study is designed as a deep dive into the perspectives and actions of US Hispanics around Immigration Reform, Arizona SB 1070 and the advent of similar laws in 22 states across the country.The goal was to accurately understand how the entire Latino community perceives these issues. LatinoMetrics study focused on significant sociological anchors from a US Latino perspective. ... Read More

Does a Well-Resourced Hispanic Corporate Strategy Translates into Shareholder Value Creation?

February, 2006. SSG presents Phase I study findings. Its strategic framework focuses on quantifying the core target segment's upside revenue potential vis-à-vis its acculturation trigger points through an array of proprietary methodologies. ... Read More

Santiago Solutions Group Releases Credit Card Sector Supplement to Customer Service Impact Study

A research study completed by the SSG indicates that high quality customer service in Spanish leads to loyalty and retention in the Credit Card Sector ... Read More

2010 Hispanic PR & Social Media Marketing

May 12, 2010. Dallas, TX. Carlos Santiago was a panelist in a session on Measuring ROI in Hispanic Social Media Marketing Campaigns. Carlos presented the case study for a recently-completed Cause-Related Integrated Marketing Program. This program, Espíritu de Progreso Latino, for Chivas Regal® Scotch Whiskey, achieved measurable ROI results in retail activation, volume growth and brand perception. ... Read More

Practical insights of Measurement-Rich Successful Social Media

May 12, 2010. Dallas, TX. Carlos Santiago panelist in session on the Do’s and Don’ts of Hispanic Social Media Measurement. ... Read More

Santiago Solutions Group Releases Insurance Sector Supplement to Customer Service Impact Study

A research study completed by SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the insurance sector. ... Read More

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]

CIIM Ads Insights – INFOGRAPHICS

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CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

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“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]