Tag Archives: newletter

SD* Gen Z , Millennials and U.S. Born Drive Financial Optimism

Gen Zers and Millennials are the most optimistic compared to the other generations while Boomers are significantly less optimistic on how they view their finances for 2018. Additionally, US Born are significantly more optimistic than the larger base of Foreign Born and those born in Puerto Rico and moved to the U.S. ... Read More

AdAge: Super Bowl Advertisers Fell Short on Key Diversity and Inclusion Measures, Analysis Shows

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The ads got particularly bad scores when it comes to ‘cultural relevance,’ especially from Hispanic audiences, according to a new […]

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]

CIIM Ads Insights – INFOGRAPHICS

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CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]