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POV: What the Pew LGBTQ+ Report Means for Inclusive Brands This Pride Month and Beyond

POV: What the Pew LGBTQ+ Report Means for Inclusive Brands This Pride Month and Beyond

by Santiago Solutions Group | Jun 12, 2025 | Blog, POV Insights

At SSG, our national study with Target 10, “From Blocked to Unlocked: Unlocking Growth Through Authentic LGBTQ+ and Ally Engagement*,” was conducted in 2024 with over 1,600 LGBTQ+ and ally respondents through both quantitative and qualitative research. The study found...
Beyond Pride: Embracing Authentic LGBTQ+ Representation 365

Beyond Pride: Embracing Authentic LGBTQ+ Representation 365

by Santiago Solutions Group | Jun 20, 2024 | Blog, POV Insights

In a recent webinar hosted by AIMM, experts from SSG and Target 10 shared, Carlos Santiago and Matt Tumminello, share valuable insights and strategies for brands aiming to authentically connect with LGBTQ+ consumers. The session emphasized the importance of moving...
How Marketers are Utilizing Artificial Intelligence and Accounting for Data Bias

How Marketers are Utilizing Artificial Intelligence and Accounting for Data Bias

by Santiago Solutions Group | Oct 27, 2023 | Blog, News

The business landscape is evolving faster than ever through the use and implementation of artificial intelligence. Since early 2021, companies have been optimizing their processes using AI for customer service, marketing, sales, supply chain, human resources,...

About us

For 20 years, Santiago Solutions Group (SSG) has guided growth pathways for scalable returns by uncovering cultural and marketplace insights.
These insights forge the fact-based foundation for effective business and brand growth strategies aligned with cultural insights across Hispanic & Asian acculturation levels, Black, LGBTQ, Non-Hispanic White, Gen Z, Millennials, and other segments.

More Info

Insights and News

  • Cultural Inclusion Isn’t a Campaign, It’s a Strategy June 24, 2025
  • POV: What the Pew LGBTQ+ Report Means for Inclusive Brands This Pride Month and Beyond June 12, 2025
  • Understanding Credit Card Usage Among Hispanics Americans: Treads, Challenges, and Opportunities February 18, 2025
  • Empowering Brands with LGBTQ+ Insights: SSG’s Vision for LGBTQ+ Growth in 2025 January 16, 2025
  • Inclusivity’s Impact on Growth: How Wicked Became a Cultural Phenomenon December 13, 2024
  • Gen Z Latinas and Beauty: The Impact of Culture, Tradition, and Social Media December 3, 2024
  • Carlos Santiago Named to Out’s 30th Annual Out100 List November 12, 2024
  • Overcoming AI Limitations and Data Privacy Challenges Through Marketing Research September 4, 2024

Our Office

16101 Ventura Blvd, Suite 315,
Encino, CA 91436
(747) 247-2058
[email protected]

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