by Santiago Solutions Group | May 30, 2024 | Blog
Despite representing just 8% of the U.S. population, the Asian American and Pacific Islander (AAPI) community continues to influence media, music, and entertainment. Asian Americans are the most digitally connected consumer group, with a 22% greater reach of...For 20 years, Santiago Solutions Group (SSG) has guided growth pathways for scalable returns by uncovering cultural and marketplace insights.
These insights forge the fact-based foundation for effective business and brand growth strategies aligned with cultural insights across Hispanic & Asian acculturation levels, Black, LGBTQ, Non-Hispanic White, Gen Z, Millennials, and other segments.
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