Tag Archives: infographics

CIIM Ads Insights – INFOGRAPHICS

CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift purchase intent. ... Read More

CIIM Programming Insights – INFOGRAPHIC

Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads and programming. For instance, consumers connect more deeply with content that reflects culture. ... Read More

Unique Differences Between ACA Uninsured Eligible Multicultural & WNH [INFOGRAPHIC]

Hispanic & African American Affordable Care Act eligibles standing in the sidelines differ from White Non-Hispanics (WNH) in some significant ways. Understanding and reflecting some of these nuances in plan design, acquisition and retention efforts may prove more effective than insurers’ ‘one-size-fits-all’ attempts. For instance, Hispanics considering signing on for ACA tend to be family-focused Millennials who have higher propensity to act in healthy ways than ACA eligible WNH but are just as likely to consider themselves their ‘own doctor’ or feel like ‘doctors know best’. In contrast, ACA eligible African Americans have the strongest faith outlooks as well as fully trust doctors and are less likely than any other population to see themselves as their ‘own doctor’. ... Read More

Multicultural Firms Are Fueling New Boom of U.S. Businesses [INFOGRAPHIC]

3 in 10 US firms are now led by Multicultural owners. In fact, M/C businesses generated the entire increase in US firms since 2007. Hispanic & African American firms expanded the most especially in sectors like Health Care/Social Assistance. Hispanic firms lead in Administrative & Support and Transportation, AA firms lead in Health care & social assistance, and Asian firms lead in Accommodation & Food Services. ... Read More

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]

CIIM Ads Insights – INFOGRAPHICS

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CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

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“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]