Tag Archives: infographics
CIIM Ads Insights – INFOGRAPHICS
CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift purchase intent. ... Read More
CIIM Programming Insights – INFOGRAPHIC
Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads and programming. For instance, consumers connect more deeply with content that reflects culture. ... Read More
Unique Differences Between ACA Uninsured Eligible Multicultural & WNH [INFOGRAPHIC]
Hispanic & African American Affordable Care Act eligibles standing in the sidelines differ from White Non-Hispanics (WNH) in some significant ways. Understanding and reflecting some of these nuances in plan design, acquisition and retention efforts may prove more effective than insurers’ ‘one-size-fits-all’ attempts. For instance, Hispanics considering signing on for ACA tend to be family-focused Millennials who have higher propensity to act in healthy ways than ACA eligible WNH but are just as likely to consider themselves their ‘own doctor’ or feel like ‘doctors know best’. In contrast, ACA eligible African Americans have the strongest faith outlooks as well as fully trust doctors and are less likely than any other population to see themselves as their ‘own doctor’. ... Read More
Follow Us!