Tag Archives: Hispanic Maket
Spanish Language Contact Center Solutions Continue to Grow In Importance to U.S. Consumers – TMC News
July 8, 2011. By David Sims, TMC News.- The Hispanic population in the United States is growing rapidly, So is your company doing everything it can to adequately serve your Hispanic customers by offering Spanish language contact center solutions for them? ... Read More
The AHAA Moment – Hispanic Business
December 16, 2010. By Rebecca Villaneda, Hispanic Business.- AHAA has made it a priority for the past eight years to study and analyze spending trends across categories and across major advertisers. It is called the "Hispanic Marketing Investment Trends" report, formerly known as the "Right Spend Study." This study provides spending trends of the top 500 advertisers and categorizes them as Best-in-Class, Leaders, Followers, Laggards and Don't Get It. ... Read More
Translating Hispanic Marketing into Shareholder Value – Hispanic PRWire
December 6, 2006. New study reveals connection between Hispanic Marketing investment and return on equity. With shareholders demanding higher and better returns, companies are examining all facets of their strategy to see what delivers. A new study released today by Santiago Solutions Group (SSG), found that companies might want to take a harder look at their Hispanic marketing strategy to see how it translates into bottom-line profitability.
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