Tag Archives: Hispanic advertising

Study Finds Hispanic Advertising Allocations Equate to Corporate Revenue Growth – TD Waterhouse

McLean, VA and Miami, October 12, 2011 – The Association of Hispanic Advertising Agencies released its 2010 Report on Hispanic Advertising Spending, which revealed that there is a connection between consistent and significant investment allocations of more than 14.2 percent in Hispanic marketing and high levels of overall topline revenue growth. The report also shows strong 2010 recovery in Hispanic ad spending across the top 500 advertisers -- reversing a two-year slowdown, increasing the aggregate Hispanic ad spend by 14 percent over 2009 levels to $4.3 billion in Hispanic media. Santiago Solutions Group developed and executed the study. ... Read More

Spanish Language Contact Center Solutions Continue to Grow In Importance to U.S. Consumers – TMC News

July 8, 2011. By David Sims, TMC News.- The Hispanic population in the United States is growing rapidly, So is your company doing everything it can to adequately serve your Hispanic customers by offering Spanish language contact center solutions for them? ... Read More

Hispanic Marketing Investment Trends 2009 – AHAA

Association of Hispanic Advertising Agencies - Santiago ROI helps in the analysis of tracking the Hispanic advertising investments of top 500 advertisers by category. ... Read More

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]

CIIM Ads Insights – INFOGRAPHICS

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CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

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“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]