Tag Archives: Hispanic ad

Hispanic Ad Investments Drive Revenue – Hispanic Market Weekly

October 12, 2011. Hispanic Ad Dollars = Increased Revenue.- Dollars invested in targeting Hispanic consumers through Latino media directly impact company's bottom line, according to the findings of the Association of Hispanic Advertising's (AHAA) latest Hispanic Allocation Study. ... Read More

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]

CIIM Ads Insights – INFOGRAPHICS

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CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

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“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]