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Newsletter
December 20, 2018
Holiday Warmth & Smiles for Migrant Children
The Santiago Solutions Group has chosen to celebrate this Holiday Season by donating in honor of our friends and our clients to a special program to help those who really need it: the migrant children and families at the border. The collaborative program, shared and led by the ... Read More
Infographics, Newsletter
October 25, 2018
Multicultural Segments Growth Surges 58%; White NH Decline Accelerates
Non-Hispanic White Segment Decline Accelerates. Multicultural segments jumped 2.8M from 2016 to 2017 compared to a 1.8M increase from 2015 to 2016. Multicultural segments yielded 100% of the US population growth. Hispanic compromised half of the overall growth.
... Read More
Newsletter
October 1, 2018
Spanish Dominant Hispanics Are Extremely Confident They Will Participate and Decide The Future Of The Country
According to SSG’s primary survey, 68% of Spanish Dominant Hispanics who can vote in Federal elections feel very to extremely confident that they will go out and vote in the November 2018 mid-term elections.
Spanish Dominant Hispanics consider that Immigration, Racism, Homeland Security, Gun Control And Health Care are the top 5 issues facing the country. The ranking of these issues don’t change between Millennials and Xers/Boomers but the level of importance for Immigration and Health Care is significantly higher among Spanish Dominant Xers & Boomers. Interestingly, Racism is identical regardless of Generation.
... Read More
Newsletter
June 12, 2018
SD* Gen Z , Millennials and U.S. Born Drive Financial Optimism
Gen Zers and Millennials are the most optimistic compared to the other generations while Boomers are significantly less optimistic on how they view their finances for 2018. Additionally, US Born are significantly more optimistic than the larger base of Foreign Born and those born in Puerto Rico and moved to the U.S. ... Read More
Newsletter
May 23, 2018
Spanish Dominant* Hispanics Financial Optimism Soars in 2018
Now nearly 6 in 10 Spanish Dominant Hispanics have an optimistic view about their finances over the next 12 months, an SSG national representative survey of nearly 500 found. There has been a significant rise of households perceiving that their finances will be “Much Better + Better”. Higher consumer spend is expected. ... Read More
Newsletter
January 9, 2018
2018 Multicultural Economy Outlook
U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been declining since 2016. The MC economic outlook for 2018 looks remarkably powerful for several reasons:
• The Employment-Participation rate is higher than WNH and continues to step up, especially for Hispanics
• Unemployment rate is at record lows for all MC segments
• Personal Income has continued to increase for all MC segments while it has slowed down for WNH.
... Read More
Newsletter
November 20, 2017
2016: A Premature Tipping Point in US Growth
This past year marked a turning point for the White Non-Hispanic population which declined for the first time ever, 10 years before the U.S. Census projection. Multicultural segments made up 100% of U.S. Population growth last year according to recently released 2016 ACS. While U.S. population growth is slowing overall, Multicultural segments are driving the expansion of the U.S. consumer base making up 4 in 10 Americans with Hispanics continuing to drive half of the entire U.S growth and the Other/Mixed Race segment delivering the fastest growing. Looking to the future, the Multicultural population in the U.S. is projected to reach 131 million in 2018. This tipping point is causing many marketers to reconsider with which segments to lead their growth efforts. ... Read More
Newsletter
September 14, 2017
Multicultural Job Growth Slows Down
It is not surprising that the employed population is currently more Multicultural than ever before at 35% of up from 28% in 2012, according to SSG’s analyses of the Bureau of Labor Statistics latest job data. What is surprising is that White Non-Hispanics showed a marked turnaround from five years of consistent trends when Hispanic, African American, and Asian generated around two thirds of all job growth but only 54% of all new jobs created in 2017. ... Read More
Newsletter
March 20, 2017
Ten Latina Millennial Nuances
SSG reveals in a deep dive into Latina Millennials’ mindsets that they show distinct nuances vs. their White Non-Hispanic counterparts. For once Latina Millennials are more upwardly mobile, they show higher environmental consciousness, they are more likely to play and work hard, they are more collective minded yet individualistic, and closely guard how their Latino culture is passed on to the next generation. Moreover, Latina Millennials are more introspective, more concerned about healthier lifestyles, and more focused on how they reflect their confidence through beauty. Not surprisingly, the study found that Latina Millennials also build stronger family bonds, are more digitally connected and have higher trust of the internet. ... Read More
Infographics, Newsletter
January 22, 2017
Top 10 Multicultural Millennials DMAs [INFOGRAPHIC]
9 of the 10 Top 10 Multicultural (MC) Millennial DMAs are among the Top 10 Overall Millennial DMAs in the U.S. Of the Top 10 Multicultural DMAs, 6 rank among the Top 10 Hispanic Millennial DMAs, 8 rank among the Top 10 African American DMAs, and 7 rank among the Top 10 Asian/Other DMAs. NY, LA, Chicago and Houston are the most diverse DMAs, ranking on the Top 10 for all Multicultural segments. ... Read More
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