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ANA/AIMM Commitment to Systemic Change in Marketing

At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, religion, age, or culture — should have equal rights, equal representation,opportunities, support, understanding, respect, consideration, voice, and the ability to achieve their full potential. ... Read More

CIIM Ads Insights – INFOGRAPHICS

CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift purchase intent. ... Read More

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads.

Nov. 9, 2019. Denny’s, Nationwide and Walmart are among a small group of companies with multicultural advertisements that performed highly with African American, Hispanic and LGBTQ+ audiences.

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Cultural Relevance Boots Ad Effectiveness, Say New ANA Metric

Sep. 23, 2019. AdAge by I-Hsien Sherwood.- Marketers looking to improve the inclusivity of their campaigns have a new tool—and new reasons to use it. On Monday, the Association of National Advertisers released the Cultural Insights Impact Measure, a metric that gauges the cultural relevance of an ad and the extent to which it reflects genuine insights that speak to consumers of all backgrounds. ... Read More

Tripling Ad Effectiveness and Purchase Intent in the Most Relevant Context with New CIIM™ Metric

Tripling Ad Effectiveness and Purchase Intent in the Most Relevant Context with New CIIM™ Metric Marketers are beginning to plan how to reset brands’ growth trajectories after losing ground during the current COVID-19 crisis.  One thing is clear, authentic connections ... Read More

The Cultural Impact of Network Programming

Cracking the diversity code for content is no easy task. Media and content creators constantly ebb and flow while attempting to satisfy their audience's myriad tastes. African American and Latino audiences have long been marginalized in mainstream media despite the reality of their dominance in cultural relevance. ... Read More

Cultural relevance boosts ad effectiveness, says new ANA metric

Marketers looking to improve the inclusivity of their campaigns have a new tool—and new reasons to use it. On Monday, the Association of National Advertisers released the Cultural Insights Impact Measure, a metric that gauges the cultural relevance of an ad and the extent to which it reflects genuine insights that speak to consumers of all backgrounds. An accompanying survey from the ANA’s Alliance for Inclusive and Multicultural Marketing also shows that ads that score well on the CIIM ranked 2.6 times higher on brand relevance, and viewers who saw them were twice as likely to recommend the brand, 2.7 times more likely to try the brand for the first time and 50 percent more likely to repurchase. ... Read More

Holiday Warmth & Smiles for Migrant Children

The Santiago Solutions Group has chosen to celebrate this Holiday Season by donating in honor of our friends and our clients to a special program to help those who really need it: the migrant children and families at the border. The collaborative program, shared and led by the ... Read More

Multicultural Segments Growth Surges 58%; White NH Decline Accelerates

Non-Hispanic White Segment Decline Accelerates. Multicultural segments jumped 2.8M from 2016 to 2017 compared to a 1.8M increase from 2015 to 2016. Multicultural segments yielded 100% of the US population growth. Hispanic compromised half of the overall growth. ... Read More

Spanish Dominant Hispanics Are Extremely Confident They Will Participate and Decide The Future Of The Country

According to SSG’s primary survey, 68% of Spanish Dominant Hispanics who can vote in Federal elections feel very to extremely confident that they will go out and vote in the November 2018 mid-term elections.

Spanish Dominant Hispanics consider that Immigration, Racism, Homeland Security, Gun Control And Health Care are the top 5 issues facing the country. The ranking of these issues don’t change between Millennials and Xers/Boomers but the level of importance for Immigration and Health Care is significantly higher among Spanish Dominant Xers & Boomers. Interestingly, Racism is identical regardless of Generation.

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ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]

CIIM Ads Insights – INFOGRAPHICS

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CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

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“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]