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CIIM Ads Insights – INFOGRAPHICS
CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift purchase intent. ... Read More
Cultural Relevance Boots Ad Effectiveness, Say New ANA Metric
Sep. 23, 2019. AdAge by I-Hsien Sherwood.- Marketers looking to improve the inclusivity of their campaigns have a new tool—and new reasons to use it. On Monday, the Association of National Advertisers released the Cultural Insights Impact Measure, a metric that gauges the cultural relevance of an ad and the extent to which it reflects genuine insights that speak to consumers of all backgrounds. ... Read More
Tripling Ad Effectiveness and Purchase Intent in the Most Relevant Context with New CIIM™ Metric
Tripling Ad Effectiveness and Purchase Intent in the Most Relevant Context with New CIIM™ Metric
Marketers are beginning to plan how to reset brands’ growth trajectories after losing ground during the current COVID-19 crisis. One thing is clear, authentic connections ... Read More
The Cultural Impact of Network Programming
Cracking the diversity code for content is no easy task. Media and content creators constantly ebb and flow while attempting to satisfy their audience's myriad tastes. African American and Latino audiences have long been marginalized in mainstream media despite the reality of their dominance in cultural relevance. ... Read More
Cultural relevance boosts ad effectiveness, says new ANA metric
Marketers looking to improve the inclusivity of their campaigns have a new tool—and new reasons to use it. On Monday, the Association of National Advertisers released the Cultural Insights Impact Measure, a metric that gauges the cultural relevance of an ad and the extent to which it reflects genuine insights that speak to consumers of all backgrounds.
An accompanying survey from the ANA’s Alliance for Inclusive and Multicultural Marketing also shows that ads that score well on the CIIM ranked 2.6 times higher on brand relevance, and viewers who saw them were twice as likely to recommend the brand, 2.7 times more likely to try the brand for the first time and 50 percent more likely to repurchase. ... Read More
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