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How Marketers are Utilizing Artificial Intelligence and Accounting for Data Bias

How Marketers are Utilizing Artificial Intelligence and Accounting for Data Bias

by Santiago Solutions Group | Oct 27, 2023 | Blog, News

The business landscape is evolving faster than ever through the use and implementation of artificial intelligence. Since early 2021, companies have been optimizing their processes using AI for customer service, marketing, sales, supply chain, human resources,...

About us

For 20 years, Santiago Solutions Group (SSG) has guided growth pathways for scalable returns by uncovering cultural and marketplace insights.
These insights forge the fact-based foundation for effective business and brand growth strategies aligned with cultural insights across Hispanic & Asian acculturation levels, Black, LGBTQ, Non-Hispanic White, Gen Z, Millennials, and other segments.

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Insights and News

  • Understanding Credit Card Usage Among Hispanics Americans: Treads, Challenges, and Opportunities February 18, 2025
  • Empowering Brands with LGBTQ+ Insights: SSG’s Vision for LGBTQ+ Growth in 2025 January 16, 2025
  • Inclusivity’s Impact on Growth: How Wicked Became a Cultural Phenomenon December 13, 2024
  • Gen Z Latinas and Beauty: The Impact of Culture, Tradition, and Social Media December 3, 2024
  • Carlos Santiago Named to Out’s 30th Annual Out100 List November 12, 2024
  • Overcoming AI Limitations and Data Privacy Challenges Through Marketing Research September 4, 2024
  • The Soul & Science of Multicultural Marketing Podcast Episode #73 by Mekanism August 1, 2024
  • Beyond the Rainbow: Sustaining Authentic LGBTQ+ Engagement All Year Round July 9, 2024
  • Beyond Pride: Embracing Authentic LGBTQ+ Representation 365 June 20, 2024

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16101 Ventura Blvd, Suite 315,
Encino, CA 91436
(747) 247-2058
[email protected]

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