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Hispanic Gen Z Consumers want more Bilingual Content as they Reclaim Latino Heritage

Hispanic Gen Z Consumers want more Bilingual Content as they Reclaim Latino Heritage

by Santiago Solutions Group | Sep 22, 2023 | Blog, News

While past Hispanic generations often focused on assimilation with the general population, as the Gen Z Hispanic adult population grows, a dominant trend is emerging.  Hispanic GenZ are becoming more comfortable reclaiming their heritage and engaging with Spanish and...
Gen Z Social Media Trends Continue to Influence CPG Industry with ‘#GirlMath’

Gen Z Social Media Trends Continue to Influence CPG Industry with ‘#GirlMath’

by Santiago Solutions Group | Sep 19, 2023 | Blog, News, POV Insights

When it comes to capturing the attention of GenZ consumers, keeping up with the latest social media trends is worth every marketer’s time. A recent Ad Age article “Girl Math TikTok Trend — How Brands Can Get It Right”, discusses the idea of “#girlmath”, where users...

About us

For 20 years, Santiago Solutions Group (SSG) has guided growth pathways for scalable returns by uncovering cultural and marketplace insights.
These insights forge the fact-based foundation for effective business and brand growth strategies aligned with cultural insights across Hispanic & Asian acculturation levels, Black, LGBTQ, Non-Hispanic White, Gen Z, Millennials, and other segments.

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Insights and News

  • Hispanic Gen Z Consumers want more Bilingual Content as they Reclaim Latino Heritage September 22, 2023
  • Gen Z Social Media Trends Continue to Influence CPG Industry with ‘#GirlMath’ September 19, 2023
  • Building More Inclusive AdTech Platforms from Programmatic to AI August 29, 2023
  • The Drum: Study shows strong consumer support for LGBTQ+ representation in advertising August 28, 2023
  • INFOGRAPHIC: Exploring Diversity and Inclusion at Lollapalooza July 31, 2023
  • Exploring Diversity and Inclusion at Lollapalooza 2023: Progress & Room for Improvement July 31, 2023
  • What Will Happen to Multicultural & Inclusive Twitter Users Now With the Introduction of Threads? July 18, 2023
  • Gen Z Remains Frustrated with the Performative Allyship of Brands During Pride Month June 22, 2023
  • Will Cannes Lions 2023 Validate the Link Between DEI-Driven Strategies & Brand Growth? June 16, 2023
  • Multicultural Segments Lead ALL New Job Growth May 31, 2023

Our Office

16101 Ventura Blvd, Suite 315,
Encino, CA 91436

Contact Us

(747) 247-2058
[email protected]

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