Tag Archives: findings in the Hispanic market
Press, Sector January 1, 2012

Translating Hispanic Marketing into Shareholder Value – Contacto Business News

With shareholders demanding higher and better returns, companies are examining all facets of their strategy to see what delivers. A new study released by Santiago Solutions Group (SSG), found that companies might want to take a harder look at their Hispanic marketing strategy to see how it translates into bottom-line profitability. ... Read More
Uncategorized June 11, 2020

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]

Infographics April 11, 2020

CIIM Ads Insights – INFOGRAPHICS

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CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

Infographics April 10, 2020

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

Press April 4, 2020

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

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“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]