Tag Archives: CPG

Hispanic Moms put convenience foods to the test to dodge recurrent meal emergencies

Whether it’s frijoles a la olla or hand-rolled taquitos topped with freshly made guacamole, Hispanic moms take pride in caring for their families through homemade, traditional food. That’s why the results of some recent food research were surprising. ... Read More

CPG Companies Target Hispanics for Growth – Food Product Design

March 12, 2012 by Food Product Design. MCLEAN, VA.— Hispanics make up 17% of the U.S. population, wield $1.2 trillion buying power and are more brand loyal with a lesser emphasis on price-point compared to the national average, according to new market research commissioned ... Read More

Mag Bag: ‘Cosmo Latina’ Launches In May – Media Daily News

March 15, 2012 by Erik Sass.- Cosmopolitan, the iconic women’s lifestyle magazine, is launching a Hispanic-focused, English-language version, Cosmo Latina, in May, per Adweek, which reported the news earlier this week. Cosmo Latina aims to attract beauty and fashion advertisers looking for a platform to reach young, bilingual and bicultural Latinas. ... Read More

CPG Companies Grow by Targeting Hispanics – Media Daily News

March 9, 2012 by Erik Sass.- Marketing efforts targeting Hispanics are correlated with overall revenue growth for consumer packaged-goods companies and CPG-based retail companies, according to a study commissioned by the Association of Hispanic Advertising Agencies and performed by Santiago Solutions Group. ... Read More

Hispanic Allocation Impact on Revenue Growth Series: Part II CPG Sector – AHAA Study

March 7, 2012.- The second part of Santiago Solutions Group's study reveals there is a direct & positive relationship between CPG’s Hispanic ad allocation and their topline revenue growth. All companies have growing challenge of balancing competing needs: holding on to "General Market," finding new growth, and capturing fair share of growth markets. There is a direct & positive relationship between CPG’s Hispanic ad allocation and their topline revenue growth. Get recorded AHAA Webinar: ‘CPG Hispanic Allocation’ ... Read More

AHAA Releases New Study Linking Study Marketing Focus Among CPG and Retail Companies to Overall Corporate Growth – The Sacramento Bee

March 8, 2012. PR Newswire.-AHAA: The Voice of Hispanic Marketing has released its second comprehensive study which revealed a positive connection between corporate Hispanic marketing and revenue growth specific for Consumer Packaged Goods (CPG) and CPG-based retail companies. In fact, the data showed a significant difference in the revenue growth rate attained by CPG companies which designate a higher focus to the Hispanic market than those corporations who focus less. ... Read More

Allstate Kicks Off Sueño MLS 2012; Q&A With Karen Uhler, Marketing Director of Sponsorships – Portada

March 26, 2012. Portada.- Allstate Corp. is not only one of the nation’s top 25 largest advertisers in Hispanic media, according to Advertising Age’s, Hispanic Fact Pack 2011. The insurer has also joined the “Best-in-class” group of companies for allocating over 14.2 percent of its marketing budget in Hispanic Media, per a comprehensive study conducted by Santiago Solutions Group and released by the Association of Hispanic Advertising Agencies (AHAA.) ... Read More

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]



CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years


“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]