SSG - Santiago Solutions Group
  • Home
  • Who We Are
    • AIMM / CIIM
    • Meet the Team
  • Solutions
  • Case Studies
  • Clients
  • Thought Leadership
    • Insights & Press
    • Webinars
  • Contact Us
Select Page
Hispanic Gen Z Consumers want more Bilingual Content as they Reclaim Latino Heritage

Hispanic Gen Z Consumers want more Bilingual Content as they Reclaim Latino Heritage

by Santiago Solutions Group | Sep 22, 2023 | Blog, News

While past Hispanic generations often focused on assimilation with the general population, as the Gen Z Hispanic adult population grows, a dominant trend is emerging.  Hispanic GenZ are becoming more comfortable reclaiming their heritage and engaging with Spanish and...

About us

For 20 years, Santiago Solutions Group (SSG) has guided growth pathways for scalable returns by uncovering cultural and marketplace insights.
These insights forge the fact-based foundation for effective business and brand growth strategies aligned with cultural insights across Hispanic & Asian acculturation levels, Black, LGBTQ, Non-Hispanic White, Gen Z, Millennials, and other segments.

More Info

Insights and News

  • Journey to Becoming Hispanics’ #1 Healthcare Provider​ October 29, 2023
  • A Sweetener Brand’s Successful Hispanic Acquisition October 29, 2023
  • A Path to Success through Market Expansion and Growth​ October 29, 2023
  • How Marketers are Utilizing Artificial Intelligence and Accounting for Data Bias October 27, 2023
  • Carlos Santiago Highlighted as part of 2024 Advancing Diversity Hall of Honors Inductees October 19, 2023
  • How Latinas Are Reshaping the Beauty Market Through Brand Trust September 27, 2023
  • Hispanic Gen Z Consumers want more Bilingual Content as they Reclaim Latino Heritage September 22, 2023
  • Gen Z Social Media Trends Continue to Influence CPG Industry with ‘#GirlMath’ September 19, 2023
  • Building More Inclusive AdTech Platforms from Programmatic to AI August 29, 2023
  • The Drum: Study shows strong consumer support for LGBTQ+ representation in advertising August 28, 2023

Our Office

16101 Ventura Blvd, Suite 315,
Encino, CA 91436
(747) 247-2058
[email protected]

Please enable JavaScript in your browser to complete this form.
Loading

Follow Us

©2021 Santiago Solutions Group Inc.     Privacy Policy
We use cookies and other tracking technologies to improve your browsing experience on our website. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT