SSG - Santiago Solutions Group
  • Home
  • Who We Are
    • AIMM / CIIM
    • Meet the Team
  • Solutions
  • Case Studies
  • Clients
  • Thought Leadership
    • Insights & Press
    • Webinars
  • Contact Us
Select Page
Gen Z Latinas and Beauty: The Impact of Culture, Tradition, and Social Media

Gen Z Latinas and Beauty: The Impact of Culture, Tradition, and Social Media

by Santiago Solutions Group | Dec 3, 2024 | Blog, News

As the beauty and skincare industry evolves, it increasingly reflects the diverse cultural landscape among consumers. Latina skincare highlights the unique blend of tradition, culture, and modern influence that shapes beauty routines across generations. Latina beauty...
Gen Z Social Media Trends Continue to Influence CPG Industry with ‘#GirlMath’

Gen Z Social Media Trends Continue to Influence CPG Industry with ‘#GirlMath’

by Santiago Solutions Group | Sep 19, 2023 | Blog, News, POV Insights

When it comes to capturing the attention of GenZ consumers, keeping up with the latest social media trends is worth every marketer’s time. A recent Ad Age article “Girl Math TikTok Trend — How Brands Can Get It Right”, discusses the idea of “#girlmath”, where users...

About us

For 20 years, Santiago Solutions Group (SSG) has guided growth pathways for scalable returns by uncovering cultural and marketplace insights.
These insights forge the fact-based foundation for effective business and brand growth strategies aligned with cultural insights across Hispanic & Asian acculturation levels, Black, LGBTQ, Non-Hispanic White, Gen Z, Millennials, and other segments.

More Info

Insights and News

  • Cultural Inclusion Isn’t a Campaign, It’s a Strategy June 24, 2025
  • POV: What the Pew LGBTQ+ Report Means for Inclusive Brands This Pride Month and Beyond June 12, 2025
  • Understanding Credit Card Usage Among Hispanics Americans: Treads, Challenges, and Opportunities February 18, 2025
  • Empowering Brands with LGBTQ+ Insights: SSG’s Vision for LGBTQ+ Growth in 2025 January 16, 2025
  • Inclusivity’s Impact on Growth: How Wicked Became a Cultural Phenomenon December 13, 2024
  • Gen Z Latinas and Beauty: The Impact of Culture, Tradition, and Social Media December 3, 2024
  • Carlos Santiago Named to Out’s 30th Annual Out100 List November 12, 2024
  • Overcoming AI Limitations and Data Privacy Challenges Through Marketing Research September 4, 2024

Our Office

16101 Ventura Blvd, Suite 315,
Encino, CA 91436
(747) 247-2058
[email protected]

Please enable JavaScript in your browser to complete this form.
Loading

Follow Us

©2021 Santiago Solutions Group Inc.     Privacy Policy
We use cookies and other tracking technologies to improve your browsing experience on our website. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT