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Cultural Inclusion Isn’t a Campaign, It’s a Strategy

Cultural Inclusion Isn’t a Campaign, It’s a Strategy

by Santiago Solutions Group | Jun 24, 2025 | Blog, Conferences & Speaking, News

Carlos Santiago on Building Trust, Loyalty, and Business Growth at Cannes Lions 2025 At Cannes Lions 2025, Carlos Santiago (CEO of SSG, Co-Founder of AIMM, and Co-Architect of the Cultural Inclusion Accelerator) delivered a clear message to the global marketing...
How Marketers are Utilizing Artificial Intelligence and Accounting for Data Bias

How Marketers are Utilizing Artificial Intelligence and Accounting for Data Bias

by Santiago Solutions Group | Oct 27, 2023 | Blog, News

The business landscape is evolving faster than ever through the use and implementation of artificial intelligence. Since early 2021, companies have been optimizing their processes using AI for customer service, marketing, sales, supply chain, human resources,...

About us

For 20 years, Santiago Solutions Group (SSG) has guided growth pathways for scalable returns by uncovering cultural and marketplace insights.
These insights forge the fact-based foundation for effective business and brand growth strategies aligned with cultural insights across Hispanic & Asian acculturation levels, Black, LGBTQ, Non-Hispanic White, Gen Z, Millennials, and other segments.

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Insights and News

  • Cultural Inclusion Isn’t a Campaign, It’s a Strategy June 24, 2025
  • POV: What the Pew LGBTQ+ Report Means for Inclusive Brands This Pride Month and Beyond June 12, 2025
  • Understanding Credit Card Usage Among Hispanics Americans: Treads, Challenges, and Opportunities February 18, 2025
  • Empowering Brands with LGBTQ+ Insights: SSG’s Vision for LGBTQ+ Growth in 2025 January 16, 2025
  • Inclusivity’s Impact on Growth: How Wicked Became a Cultural Phenomenon December 13, 2024
  • Gen Z Latinas and Beauty: The Impact of Culture, Tradition, and Social Media December 3, 2024
  • Carlos Santiago Named to Out’s 30th Annual Out100 List November 12, 2024
  • Overcoming AI Limitations and Data Privacy Challenges Through Marketing Research September 4, 2024

Our Office

16101 Ventura Blvd, Suite 315,
Encino, CA 91436
(747) 247-2058
[email protected]

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