Tag Archives: Ad investment

Language, Cultural Barriers Are Becoming Irrelevant in Marketing to U.S. Latino Segment – Multichannel News

December 5, 2011. By Laura Martinez. AD INVESTMENT: Selling ads like “bread out of the oven” might be on everybody’s mind, but Hispanic ad agencies want it to make it top of mind. A recent survey by the Association of Hispanic Advertising Agencies claims marketers who spend heavily on Hispanic media are seeing their revenue grow faster than those who don’t. According to the study, those advertisers who spend 14.2% (the percentage of Hispanic adults) or more of their advertising budgets to target Hispanics have seen their top line revenue grow in the past five years. ... Read More

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]



CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years


“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]