Tag Archives: Ad investment
Press
February 20, 2012
Language, Cultural Barriers Are Becoming Irrelevant in Marketing to U.S. Latino Segment – Multichannel News
December 5, 2011. By Laura Martinez.
AD INVESTMENT: Selling ads like “bread out of the oven” might be on everybody’s mind, but Hispanic ad agencies want it to make it top of mind. A recent survey by the Association of Hispanic Advertising Agencies claims marketers who spend heavily on Hispanic media are seeing their revenue grow faster than those who don’t. According to the study, those advertisers who spend 14.2% (the percentage of Hispanic adults) or more of their advertising budgets to target Hispanics have seen their top line revenue grow in the past five years. ... Read More
Follow Us!