EXPERIENCE

We are the leading growth strategy consultancy focused on aligning business strategy and marketing across Hispanic, diversity and generational segments.

Our Solutions range from range from consumer insights discovery to opportunity sizing to strategy development to marketing operations and ROI optimization.

  1. Overall Experience
  2. CPG & Retailers
  3. Customer Experience
  4. Health Care

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AdAge: Super Bowl Advertisers Fell Short on Key Diversity and Inclusion Measures, Analysis Shows

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The ads got particularly bad scores when it comes to ‘cultural relevance,’ especially from Hispanic audiences, according to a new […]

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]

CIIM Ads Insights – INFOGRAPHICS

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CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]